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Editor Jeremy Bennett Tel 01733 468261 email am@ bauermedia. co. uk AM, Media House, Lynch Wood, Peterborough, PE2 6EA. Published by Bauer Automotive Subscribe to AMe Click here Download AMe Click here Tell us what you think of AMe Click here automotive management e www. am- online. com April 2010 New car market News McLaren to name three dealerships in the UK News Citroën boss takes to the road to meet dealer network News Dealer warning on selling cars with outstanding finance News Peugeot enters premium market Manufacturer news March new car registrations close to 400,000 units Full sales analysis Click here Ford price cuts to put margins under pressure Ford plan revealed Click here First- quarter sales ahead of 2009 Dealers to feel squeeze of up to £ 3,500 price cuts

New car market By Tim Rose New car registrations in March hit almost 400,000 units as demand from fleets continued to improve and bonus- hungry dealers drove retail sales of 10- plate vehicles. The Scrappage Incentive Scheme, which took its last orders on the final day of March, accounted for 12.2% of the total 397,383 registrations. March is typically the biggest volume month of the year and its strong performance drove the end- of- Q1 total up to 611,548 registrations. That is a signif­icant improvement on 2009' s Q1 result of 480,358 and shows that the market is regaining ground on pre- recessionary times. In 2008, the market ended the first quarter at 683,349 registrations, only 71,801 units ahead of this year. The Society of Motor Manufacturers and Traders said growth was led by private buyers, but fleet and business demand also improved. Its chief executive, Paul Everitt, said: " The UK motor industry has enjoyed a better than antici­pated first quarter of 2010. A strong March perform­ance was underpinned by the scrappage incentive and improving demand in the fleet sector. " The coming months will remain challenging and headline registration numbers are expected to dip, but underlying demand will continue to improve slowly." At the RMI, director Sue Robinson, head of the National Franchised Dealers Association, said she expects the new car market to remain relatively strong over the next few months as the remaining Top 10 models in March by UK region click here March 2010 new car regs by UK region click here March Total Diesel Petrol AFV Private Fleet Business 2010 397,383 161,901 231,910 3,572 212,443 164,250 20,690 2009 313,912 136,200 175,455 2,257 159,094 135,809 19,009 % change 26.60% 18.90% 32.20% 58.30% 33.50% 20.90% 8.80% Mkt share ' 10 40.70% 58.40% 0.90% 53.50% 41.30% 5.20% Mkt share ' 09 43.40% 55.90% 0.70% 50.70% 43.30% 6.10% March new car registrations Growth led by private buyers in better than anticipated first quarter March sales figures continue upward trend New car registrations for March 2010 click here ' The coming months will remain challenging but underlying demand willl continue to improve slowly'