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New car marketNewsDealerprofileUsed Car analysisInsight: RecruitmentPeugeot UKNews digestNew car newsBy Maurice GloverNissan dealerships are being asked to play their part in helping the Japanese brand achieve what it believes is a fair share of the UK new car market.The carmaker wants its 200-strong retail network to make sure it can deliver further growth next year with the arrival of a Note replacement.The B-segment model - based on the Invitation concept and to be built at Sunderland - will add 15,000 units to annual sales, said Nissan GB managing director Jim Wright."We have been having conversations with dealers about growth over the last two years and they are well aware that our range will be bigger with virtually all of our product line-up either new or refreshed by the end of 2014."It is essential the network ramps itself up in advance of the new model. Some have acted already, but now really is the time everyone makes sure their facilities are in the right place and they have the right number of sales staff and technicians to cope with the higher throughput. They also need to make sure they have the correct used car capacity," he said.He was pleased with the 2011 win of 5% market share with 107,000 registrations, but said more could've been sold if supply had not been constrained. Now Nissan is gunning for a 6% share in 2013, boosted by the Note's replacement.A small number of franchised dealers are involved in separate pilot schemes with Trader Media Group which enable Auto Trader users to interact live with the seller and to put down a deposit on an advertised car.The live chat function, piloted by retailers including Cambria, is creating 15 to 20 interac-tions daily and leading to incremental busi-ness. Nathan Coe, group director of Auto Trader, said digitally aware dealers have begun to realise customers searching online for a used car want to ask questions and get an instant reply. Tim Peake, TMG's group strategy director, revealed that Auto Trader is testing a product which allows consumers using its website to put down a £250 deposit with Auto Trader to reserve the car they're interested in until they can visit the dealership. The trial is generating five or six deposits per week against cars from £5,000 to £18,000 in value.Dealers trial online deposits at websiteNissan expects a fair share Dealers urged to help carmaker achieve a bigger share of UK new car marketTim Peake

By Tom SeymourManheim has bought the UK's second largest used car classified website from The Daily Mail and General Trust.The automotive services group has announced that all Motors' employees will transfer to Manheim and the business will sit within its Manheim Retail Services division, which already provides marketing, lead management and website services to carmakers and dealers.However, there are no immediate plans to change the day-to-day operations.Already Auto Trader's nearest rival, Motors will combine its used vehicle listings with those offered through Manheim's approved used car portal to create an available selection of more than 230,000 vehicles to browse.John Bailey, Manheim chief executive, said: "Manheim's range of services covers wholesale remarketing and for the past 15 years we have also been delivering used vehicle marketing solutions for manufacturers and retail dealers."Through our Manheim360 proposition, our dealer customers can look to us to supply them with their wholesale vehicles and then actively support their retail activity to ensure maximum effectiveness."The acquisition of is a significant and important investment for us and it fits perfectly within our evolving portfolio of products, particularly as the digital marketplace becomes ever more influential."The acquisition includes the associated busi-nesses of automotive web and photography specialist Auto Exposure and Complete Automo-tive Solutions which provides customer contact management and showroom marketing prod-ucts for retail dealers.Before the acquisition, Manheim already supplied used vehicle marketing services to more than 3,000 dealers and Manheim believes these latest acquisitions will further enhance its customer reach.' fits perfectly within our evolving portfolio of products, particularly as the digital marketplace becomes ever more influential'John Bailey, ManheimMotors deal 'a significant investment for Manheim' AutoTrader rival now under remarketing giant's retail wingNew car marketNewsDealerprofileUsed caranalysisInsight: RecruitmentPeugeot UKNews digestNew carnewsNews