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By Christopher Crow, chief editor, CAP We are all familiar with the trade phrase 'right colour' in relation to the desirability of a car. Nor is it news to anyone that colour is right up there with manufacturer options as key to the resale value.This is why many company car funders are under­standably reluctant to allow full colour choice, electing to limit choice to traditional colours on the basis that some fashion colours may have only short-term appeal. So what is the right colour to choose when selecting a car and what sort of premium can you expect to achieve over a poor colour in the used market? First, we need to look at new car colour choices.The chart below tracks the split in the top seven most popular colours chosen on new cars regis­tered over the last five years.Black has consistently delivered a solid perfor­mance accounting for around 25% over the last five years, but it is silver and grey that have dominated the colour charts accounting for more than 40% of all new cars sold throughout this period. However the popularity of these two colours has waned somewhat from the peak in 2008 falling to less than Colour does matter when Car funders often block fashion colours because of their short-term appealUsed car analysisFor daily automotive news visit www.am-online.com/news35% in 2011. In contrast the popularity of white has expanded over the same period capturing more than 15% of new car sales in 2011, up from a paltry 2% in 2007.The supply of cars into the used market, of course, takes some time to reflect choices in the new market. So, after three to four years, as the chart below illustrates, white cars account for less than 5% in 2012. If we look a little further into the detail the analysis reveals that out of the five year old cars sold the proportion of white cars represented around 1%. In contrast, out of the one-year-old cars sold white represented around 8% so we can see that flow of white cars filtering back into the used car market.So how do the various colours perform in the used car market? 100%90%80%70%60%50%40%30%20%10%0%200620072008200920102011GreenWhiteRedBlueGreySilverBlackNew car colour split100%90%80%70%60%50%40%30%20%10%0%200620072008200920102011GreenWhiteRedBlueGreySilverBlackOtherUsed car coloursWhite has grown in popularity