page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90

Show Directory sponsored byVisit Newport Beach, California. Stand 1142 AIBTM 2011 Show Directory AIBTM Professional Education Program 11Professional education has become a corner stone of our global meetings & events portfolio and AIBTM will be no exception. We are committed to delivering a world class educational experience. We are delighted to be working with the leading industry associations including PCMA, CIC, MPI, ICAA and JMIC on our education program which will form an integral part of AIBTM and America Meetings Week.Tuesday, June 21 will see a whole day dedicated to professional education. The education will be a series of conferences, forums and workshops which have been specifically designed to meet the needs of planners and suppliers in the meetings industry. Some of the highlights of the program are listed below.IAEE - Certified in Exhibition Management (CEM) ProgramsThis program is offered by IAEE and pre-registration is required.The CEM Professional Designation Learning Program is the cutting-edge educational opportunity designed for exhibition industry professionals to succeed. The CEM curriculum, a dependable source of specific knowledge for all individuals, emphasizes direct application to daily challenges. Because of the emphasis on practical knowledge, the CEM Professional Designation Learning Program is first, an educational program, and second, a certification program.Participation in the CEM Professional Designation Learning Program offers exhibition professionals an unparalleled opportunity to secure the most relevant and practical education available in exhibition management. The benefits of this education in the day to day operations of a successful exhibition manager are immediately apparent. In addition to the acquisition of practical knowledge, individuals learn to acquire and maintain a competitive edge, stay abreast in a rapidly changing industry, and respond better to customer needs.The CEM Curriculum on June 21 includes: EVENT OPERATIONSEXHIBITION AND EVENT SALES FUNDAMENTALSFINANCE, BUDGETING, AND CONTRACTSSTRATEGIC PLANNING AND MANAGEMENTAIBTM Professional Education DayTuesday, June 21 - Schedule of Events11:00 am - 12:00 pmRoom 309Strategic Meetings Management Supplier Engagement: The 70 Services You Should Expect From Your SMM SupplierPresented by Debi Scholar, President of Scholar Consulting Group and author of SMM: The Strategy Quick Reference Guide and SMM "In a Box" Management Training SeriesOver 85% of SMM services are consultative in strategy, processes and resources yet some organizations buy technology and think it will solve their SMM needs. While technology enables an SMMP's processes, it should not dominate as a strategy. Learn how to recognize the SMM services your organization needs and prioritize them into a "petite," "medium," or "tall" program using the SMM Readiness Assessment. Test your suppliers and uncover their SMM services to meet your simple, or complex, SMM needs. After this session, you will be able to:. Pinpoint the exact SMM services that you need for your organization out of 70 key services. Identify the right starting point for your SMM and leave with an SMM action plan. Use the SMM Readiness Assessment and Analysis to identify the right suppliers for your organization