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Show Directory sponsored byVisit Newport Beach, California. Stand 1142 www.aibtm.com AIBTM 2011 Show Directory AIBTM Professional Education Program 11Professional education has become a corner stone of our global meetings & events portfolio and AIBTM will be no exception. We are committed to delivering a world class educational experience. We are delighted to be working with the leading industry associations including PCMA, CIC, MPI, ICAA and JMIC on our education program which will form an integral part of AIBTM and America Meetings Week.Tuesday, June 21 will see a whole day dedicated to professional education. The education will be a series of conferences, forums and workshops which have been specifically designed to meet the needs of planners and suppliers in the meetings industry. Some of the highlights of the program are listed below.IAEE - Certified in Exhibition Management (CEM) ProgramsThis program is offered by IAEE and pre-registration is required.The CEM Professional Designation Learning Program is the cutting-edge educational opportunity designed for exhibition industry professionals to succeed. The CEM curriculum, a dependable source of specific knowledge for all individuals, emphasizes direct application to daily challenges. Because of the emphasis on practical knowledge, the CEM Professional Designation Learning Program is first, an educational program, and second, a certification program.Participation in the CEM Professional Designation Learning Program offers exhibition professionals an unparalleled opportunity to secure the most relevant and practical education available in exhibition management. The benefits of this education in the day to day operations of a successful exhibition manager are immediately apparent. In addition to the acquisition of practical knowledge, individuals learn to acquire and maintain a competitive edge, stay abreast in a rapidly changing industry, and respond better to customer needs.The CEM Curriculum on June 21 includes: EVENT OPERATIONSEXHIBITION AND EVENT SALES FUNDAMENTALSFINANCE, BUDGETING, AND CONTRACTSSTRATEGIC PLANNING AND MANAGEMENTAIBTM Professional Education DayTuesday, June 21 - Schedule of Events11:00 am - 12:00 pmRoom 309Strategic Meetings Management Supplier Engagement: The 70 Services You Should Expect From Your SMM SupplierPresented by Debi Scholar, President of Scholar Consulting Group and author of SMM: The Strategy Quick Reference Guide and SMM "In a Box" Management Training SeriesOver 85% of SMM services are consultative in strategy, processes and resources yet some organizations buy technology and think it will solve their SMM needs. While technology enables an SMMP's processes, it should not dominate as a strategy. Learn how to recognize the SMM services your organization needs and prioritize them into a "petite," "medium," or "tall" program using the SMM Readiness Assessment. Test your suppliers and uncover their SMM services to meet your simple, or complex, SMM needs. After this session, you will be able to:. Pinpoint the exact SMM services that you need for your organization out of 70 key services. Identify the right starting point for your SMM and leave with an SMM action plan. Use the SMM Readiness Assessment and Analysis to identify the right suppliers for your organization

Show Directory sponsored byVisit Newport Beach, California. Stand 1142AIBTM 2011 Show Directory www.aibtm.com12 AIBTM Professional Education ProgramTuesday, June 21 - Schedule of Events continued11:30 am - 1:30 pmRoom 307ICCA Seminar: Penetrating the US Outbound Meetings Market - Practical Advice for International Meetings SuppliersLearn how the US outbound meetings market is structured; the best communication and marketing channels; tips on doing business with US planners and aligning your activities with decision-making processes; currently "hot" international destinations and why they are in fashion; how to avoid expensive marketing mistakes; and other valuable advice on dealing with this vast and complex market. ICCA has created the perfect introduction to the US market for international exhibitors at AIBTM, with a panel of experts who know what works best to generate more US business for international suppliers and their destinations. 12:00 pm - 1:00 pmRoom 310Exploring the Benefits of Virtual Events: Engage Your Audience, Extend Your Reach and Measure Your EventPresented by Anthony Warren, Manager, Virtual Events and Technology, Motivaction"Virtual" is a popular term in the meetings industry, and rightfully so. Virtual events are becoming a necessary part of an organization's meetings strategy. This session is designed to help meeting and event planners understand the value of virtual events. When properly executed, a virtual event will help you achieve your meeting goals and maximize the attendee experience. Our virtual events experts will walk you through a detailed event planning strategy that focuses on: attendee engagement, meeting objectives, best practices and measurement principles. Whether you are new to virtual events, or have managed 100, this session will provide you with hands-on information to take your virtual events to the next level. In this session, you will learn:1. What a virtual event is, and the types available2. When virtual events make sense (and when they don't)3. How to evaluate virtual technology4. Virtual event pricing structure5. Measurement strategy12:00 pm - 1:00 pmRoom 308Igniting Your Inner EntrepreneurPresented by Reggie Aggarwal, CEO, Cvent IncA little over ten years ago, Cvent was just a local start-up. Today, the global meetings management technology company has more than 750 employees and over 90,000 users in 40 countries. Cvent's dramatic growth has been largely fueled by an entrepreneurial attitude from all employees- a mindset that is essential when it comes to achieving success. The ride was tough and full of ups and downs - learn from Cvent's experiences.Whether you are launching a business from the ground-up or looking to take your professional career to the next level, adopting an entrepreneurial spirit is key. In this session, Reggie Aggarwal, the CEO and Founder of Cvent, will shed light on the lessons he has learned as an entrepreneur, explore the role technology has to play in the advancement of the meetings and events profession, and share his perspective on the future of the industry.1:00 pm - 2:00 pmRoom 309I'm Doing My Strong Woman Number*.and It's Exhausting Me!: Women in Business TodayModerator & Storyteller: Joan L. Eisenstodt, Chief Strategist, Eisenstodt Associates, LLC, Washington, DC - Woman-owned business since 1981The number of women working outside the home and starting their own businesses is growing world-wide. In the United States, the figures increase rapidly. Throughout the world, women business owners are changing the shape of business and the economy. How do we do it? What does it take to achieve work-life balance and professional satisfaction and success? Are there particular skills or traits that help women who own and manage businesses? In this interactive session, with women from the hospitality industry, we'll explore these issues. By participating in this session, you will:. Collect individual stories illustrative of options faced.. Appraise your strengths to be or continue to be a woman business owner.. Determine your next courses of action.* With thanks to Nancy Ford & Gretchen Cryer for their London & US Hit "I'm Getting My Act Together and Taking It On the Road"