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NewsBy Tim Rose Marshall Motor Group has added the Volkswagen brand for the first time through its acquisition of F Cross & Sons in Lincolnshire.The deal adds a VW car dealership in Grimsby, a VW car and commercial vehicles dealership in Scunthorpe and a Kia dealership in Scunthorpe, which becomes Marshall's third with the Korean brand.In addition, Marshall gains authorised repairer businesses for VW commer­cial vehicles in Grimsby and Renault in Scunthorpe.The deal is viewed as a good fit, as both busi­nesses are family owned and Marshall already has dealerships in Lincoln and Yorkshire. While this is its first Volkswagen business, the group already represents its sister brand Seat in Leicester and Cambridge.Marshall chief executive Daksh Gupta said: "Since we started out with our new strategy in 2008 we have been very keen to partner with both brands and build on our existing relation­ship with the wider Volkswagen Group."Volkswagen is one of the most highly respected automotive brands globally and we are looking forward to building a strong relationship with it in the coming years."This acquisition is consistent with our strategy Marshall gets first Volkswagen with purchase of Lincolnshire Two VW showrooms, a Kia outlet and two approved repairer businesses are part of deal 'We have been very keen to partner with both brands'Daksh Gupta, MarshallPagani picks HR Owen as its only UK dealerLuxury car dealer group HR Owen has been appointed the UK's only official dealer for Pagani, the Italian supercar brand.Pagani joins the stable of luxury and supercar marques offered by HR Owen, which includes Bentley, Rolls-Royce, Ferrari, Lamborghini, Aston Martin, Bugatti and Maserati.Pagani has designed and produced two models - the Zonda (pictured) and now the

New car marketNewsDealerprofileNew carnewsUsed carRecruitmentanalysisNewsdigestShowroom By Simon Bowkett, of Symco TrainingWhen a customer calls a dealership nowadays, it is usually to find out about prices. But if you tell them straight away they will simply keep asking more questions until they have all the information they want - at which point they'll end the call and you are unlikely to see them again. So how do you break that cycle? How do you convert that initial enquiry into an appointment who actually turns up? That's what the video below is all about. It's only a few minutes long, but it shows you the right words and phrases to use to, firstly, take control of the conversation and then to secure the appointment.Sales execs: improve your telephone skillsImprove your selling skills - for freeFor a link to more free online videos, email me at or call on 01829 760 679. Or follow me on Twitter @SymcoSimonAdvertisement featureVolkswagen outlet Lincolnshire dealershipto grow nationally to minimise our over- exposure to East Anglia and grow with scalable businesses as well as to build depth to our rela-tionships with key brand partners like the Volk-swagen Group."Around 120 staff have transferred to Marshall from F Cross & Sons, a family business which has traded since 1958.Spencer Clayton-Jones, national franchise man-ager at Volkswagen UK, thanked the Cross family for more than two decades of partnership with the brand, and said Volkswagen looks forward to working with Huayra, which was shown at the 2011 Geneva Motor Show. Pagani expects to sell 40 Huayra globally each year.HR Owen chief executive Joe Doyle (pictured right with Pagani's founder Horacio Pagani) said: "We are delighted that Pagani has recog-nised the position of HR Owen as the UK's leading supercar dealer. "This is another step in our strategy for growth in the world of luxury supercars, with Pagani joining seven other highly prestigious marques."Daksh Gupta