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February 21 2012 National Motorcycle Museum, Solihullamdigitaldealer.co.ukDIGITALDEALERCONFERENCEThe mobile marketing revolution: tools and apps to attract and sell servicesHow do consumers behave and research online?Controlling all modes of access to your businessBrand new AM event for 2012Sponsored by#AMDDThe Office of National Statistics show that 57% of the UK population over 16 are now using social media tools. Don't be fooled that this is driven by the younger generation, as 1 in 5 over 65s is now networking and researching online. Indeed the largest demographic is from 25-44 and not teenagers as people may think. Facebook itself has more than 30 million UK users. With Facebook accounting for 16% of all time spent online in the UK its obvious why brands can no longer ignore this 'virtual' marketplace.