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By Tom SeymourArnold Clark has become the first Kia dealer in the UK to introduce its new 'red cube' show- room identity.The new global standard has been created to deliver the most complete visual representation of Kia's design-focused brand strategy.While the new showrooms will only open at major new-build sites, many of the concept's elements will soon be found at all Kia show­rooms in the UK following the national roll-out.Arnold Clark's showroom, at Northwich in Cheshire, was built on an existing Arnold Clark four-acre site in a high-traffic location and feat-ures strong red cladding, distinctive side-return architecture and a clean interior to give customers an even more professional and comfortable experience when they are either buying a new Kia or returning for aftersales service.Simon Hetherington, dealer development Newsdirector at Kia Motors (UK), said: "This is a dramatic new look for Kia across the globe and I am proud that the UK has one of the first such new showrooms to open in Europe."We do not expect all of our dealers to invest in such buildings, but many of the elements contained in red cube can already be found in about one third of our 170 UK dealerships and Family-owned Harratts Group has added the Kia franchise at a dealership on Barnsley Road in Wakefield.The franchise will move to a dedicated show­room next month and Harratts expects the addition of Kia in Wakefield will add 10 new jobs.The new Kia dealership will complement Harratts' existing Volvo dealership on Barnsley Road in the town, with Kia Motors having chosen Harratts based on "the strength of its business model and customer service".Dealer principal of the new franchise will be Gareth Bottomley (pictured right), who over-sees multiple dealerships within the Harratts Group.The motor group now represents seven manu­Ten jobs created as Harratts opens new Wakefield First new 'red cube' showroom Arnold Clark's new Northwich dealership shows off Kia' design-focused strategyKia's first red cube dealership at Northwich