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By Jeremy BennettThe largely anonymous Fox was a blessing in one sense in that the lack of awareness led customers looking for a small car straight to the Polo. An excellently judged refresh last year, allied to a lineage stretching back a giddy 34 years and more than 10 million sales, keeps the car in the consumer spotlight to the point where the Fox didn't really stand a chance. The Polo is Volkswagen's best-selling car after the Golf. Its appeal continues: to the end of November 2011 sales stood at 43,250 units compared to 41,558 the previous year. 2010 was its best year since 2003 with 45,517 total sales. The most popular model now is the Match on test, accounting for 34% of sales. The Match model replaces the SE and Moda trim levels, providing £650 worth of extra equipment, but costs £215 less than the outgoing models. Prices for the Match range from £11,300 to £14,140. Equipment includes alloy wheels, front fog lights, air con and iPod connection as standard. There are a number of inducements at the moment to ease the salesperson's efforts: low rate Cheaper replacement Polo is better specced finance and free insurance. There is a low rate PCP (Solutions) of 7.9% with the £500 deposit paid, free or low price three-year servicing pack-ages and free insurance. And, of course, the facet competitors can only dream about is the long-standing tradition and reputation. How long will this unassailable position last? VW's A-segment replacement for the Fox, the Up, comes to the market in the spring, originally as a three-door. Given the positive pre-launch press for the car and the hunger for small cars during times of austerity the Polo could take a hit. It's a risk the company acknowledges: "Due to the fact they will share many of the same core attributes - compact, the VW badge, good value, safe - yes, we do expect some level of substitution," said a spokesperson. "But of course there are a lot of models available in the Polo range which aren't in the Up range. The Polo also has five seats which the Up doesn't. A five-door version of the Up won't be available until the second half of 2012." SpecificationPrice £11,300Engine 1.2-litre 58bhpPerformance 0-62mph 16.1 sec; top speed 97mphTransmission 5-sp manualEfficiency 51.4mpg; 128g/km CO2RV (3yr/30k) 45%Rivals Ford Fiesta, Audi A1, Vauxhall CorsaNew car marketNewsNewsdigestShowroomAMAwardsNew car newsAMIndexRecruitmentDriven Volkswagen Polo Match 5-dr July 2009 AME 1RecruitmentToplaceanadpleasecalltherecruitment/