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Recognising automotiveindustry's top There are two new awards to enter in the most coveted of industry awardsAM Awards 201215th February 2012. The ICC, Birmingham www.2011 will be remembered as a year of consid­erable challenges to the automotive industry, a period of battening down the hatches to ride out of the stormy economic conditions and lacklustre consumer confidence. For dealers, success will be hard-won and based around doing the basics well, a focus on customer service and meticulous attention to detail in all areas of the business. Success in adversity should be shouted about because it is the true measure of performance - and that is why the next AM Awards is so important to your business. An AM award brings with it the respect of the industry and publicly acknowledges the importance of the people in your business and is an ideal way to give your teams a pat on the back. A great many dealers agreed last year, leading to a record number of entries.We are once again delighted to have MSX Interna­tional as our auditors and together we have refined the categories and the judging process to be as confident as we can the awards look at the industry as a whole and spotlights the real achievers to ensure we recognise the 'best of the best'. As well as established and new judges, we're also delighted to welcome Christopher Macgowan, former chief executive of the Society of Motor Manufacturers and Traders and visiting professor at Buckingham University's Business School's Centre for Automotive Management, as an inde­pendent chairman to the judging panel.There are two new categories, Best Fleet Dealer­ship and Tyre Retailer of the Year. Explanations of these awards and all the others can be read on the following pages. You'll also find details of the compere and come­dian and details of all the categories, with sponsor videos.Good luck.

New car marketNewsdigestNewsShowroomAM AwardsNew carnewsAMIndexRecruitmentautomotivetop achieverswww.am-awards.co.uk Call Kate Howard on 01733 468146Presenter:Susanna ReidOn UK's most-watched morning show BBC Breakfast and hosting her own show Sunday Morning Live on BBC1, she also appears on the Andrew Marr Show. She regularly performs with the BBC newsreaders on Children in Need, winning the Strictly challenge in 2011, and has taken part in Through the Keyhole, Ask Rhod Gilbert and the quiz show Pointless. She has grilled the Prime Minister and interviewed a host of film stars on the Oscars' red carpet. AM Awards' judgesJudging chair Christopher MacgowanJudges Jeremy Bennett, editor, AM magazineSarah Sillars, Institute of the Motor IndustryPiers Trenear-Thomas, industry analystSteve Young, International Car Distribution Programme Martin L Taylor, automotive and international business adviser and former European CEO at Inchcape plcIndependently audited by MSX InternationalCabaret:Jason ManfordJason Manford has risen from eager amateur to Perrier nominee and UK hot comic property in just a few years. Best known as a presenter of BBC1's One Show, he has gone on to headline huge tours. Employed as a lowly pot collector at Manchester's longest-running comedy club when an act failed to turn up, he was given his break and five weeks later won the North West Comedian of the Year Award. Next came the finals of Channel 4's So You Think You're Funny?