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AM Awards 2012InnovationBest Training ProgrammeSponsored by: Black HorseTraining is crucial to continually develop your staff. Training refers to the acquisition of knowledge, skills, and competencies as a result of the teaching of vocational or practical skills and knowledge that relate to specific, useful tasks. In addition to the basic training required for a trade, occupation or profession, there is a need to continue beyond initial qualifications to maintain, upgrade and update skills throughout working life, i.e. to aid continual professional development.Last year's winner: Mercedes-Benz UKBest Digital InitiativeSponsored by: RazsorA website is just one of the ways in which a dealer can embrace digital technology: smart phones, SMS, ezines, apps, Groupon, video streaming and live chat are just some of the buzzwords becoming increasingly common in the industry in the last 12 months. This award focuses on how a business has been able to move beyond a website to truly embrace new technologies.Last year's winner: Marshall Motor GroupBest Dealer Website Sponsored by: a strong profile online is vital for a dealership to prosper. It is often the first place your customer will look when researching their next car purchase. The website is a crucial marketing tool that should bring in a significant proportion of your leads and is increasingly a means by which you can build and maintain relationships with customers.Last year's winner: Harwoods Group

New car marketNewsdigestNewsShowroomAM AwardsNew car newsAMIndexRecruitmentBest Marketing Initiative Sponsored by: Auto Trader Marketing is about more than just advertising your business. It's an ongoing process of planning and executing the marketing mix (product, price, place, and promotion) for products, services or ideas to create exchange between individuals and organisations. Marketing includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs which are often discovered through market research.Last year's winner: Co-operative Motor GroupExcellence in BusinessExcellence in Customer ServiceSponsored by: EMaCCustomer service is one of the most important issues facing retailers, repairers and bodyshops. Outstanding customer service is crucial to the long-term success of any business. Happy customers will be loyal to the business and they will tell others about their positive experience - the best form of marketing. Given the importance of customer service, programmes and initiatives that work deserve recognition and this award is designed for that purpose. The award will recognise the most successful attempts to improve customer service from a franchised car or LCV dealers. Audited by: MSX International.Last year's winner: MRG Volvo