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New car marketNewsdigestNewsShowroomAM AwardsNew car newsAMIndexRecruitmentBest Marketing Initiative Sponsored by: Auto Trader Marketing is about more than just advertising your business. It's an ongoing process of planning and executing the marketing mix (product, price, place, and promotion) for products, services or ideas to create exchange between individuals and organisations. Marketing includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs which are often discovered through market research.Last year's winner: Co-operative Motor GroupExcellence in BusinessExcellence in Customer ServiceSponsored by: EMaCCustomer service is one of the most important issues facing retailers, repairers and bodyshops. Outstanding customer service is crucial to the long-term success of any business. Happy customers will be loyal to the business and they will tell others about their positive experience - the best form of marketing. Given the importance of customer service, programmes and initiatives that work deserve recognition and this award is designed for that purpose. The award will recognise the most successful attempts to improve customer service from a franchised car or LCV dealers. Audited by: MSX International.Last year's winner: MRG Volvo

AM Awards 2012Most Improved Company of the YearSponsored by: Total LubricantsEvery business can go through a rough patch if the eye is taken off the ball - what's key is how the business reacts. This award recognises those companies that have put in place a recovery strategy that has borne the right results. It is open to franchised car and LCV dealers. Audited by: MSX InternationalLast year's winner: Sinclair GroupAftersales Operation of the YearSponsored by: Techron Fuel System CleanersService and repair is one of the most profitable parts of the motor industry and it's also one of the most competitive. This category is open to franchised workshops and independent authorĀ­ised repairers, either individual site or complete network. Audited by: MSX InternationalLast year's winner: Rybrook WarwickTyre Retailer of the YearSponsored by: Continental Tyre GroupThis new award is open to any franchised business or standalone manufacturer-authorised repairer. It recognises the perf-ormance of the operation in the replacement tyre market, showing that the business takes the tyre opportunity seriously across sales, marketing, customer satisfaction and training.