NewsBy Tim Rose The eve of 2012 was marked by expansions of several small dealer groups, in a sign of the consolidation opportunities the current market conditions offer.And larger groups remain poised to capitalise on those same opportunities. Sytner's owner Penske Automotive Group has gained a
£110 million credit facility from the Royal Bank of Scotland and BMW Financial Services that will be used in the UK for working capital, acquisitions and capital expenditures. Richard Sanders Group has bought a dealership in Northampton from W Grose which it will open as a Citroën franchise next month.The Cliftonville Road site, neighbouring a BMW and Mini dealership, had been a satellite operation to W Grose's larger Vauxhall dealership in the town. It will become the first Citroën business for family-owned Richard Sanders Group, which already has Honda, Nissan, Peugeot and Renault dealerships in Kettering, some 15 miles away.Managing director Richard Sanders said 14 staff will transfer from W Grose, taking his workforce up to 90 in total, and turnover is expected to increase to £35m.He added: "We are delighted to have completed the purchase of the W Grose dealership in Cliftonville Road, our first dealership in Northampton."After a refurbishment, the dealership will open in February 2012 representing the Citroën franchise and also include a wide selection of used cars."Hartwell has bought the former Crossroads Garage Renault dealership in Kidlington on the northern edge of Oxford. The move takes the number of Hartwell sites in the Oxfordshire area up to six, representing eight brands.Managing director Kevin Godfrey sees the new Renault business as a major addition to the company's brand portfolio."Hartwell is investing substantially in the local business community in Oxfordshire and we look forward to working closely with Renault car owners."We would like to welcome back past and present Renault customers in Oxford to Hartwell, where they will no doubt recognise some friendly, familiar faces."Hartwell confirmed that it will be investing further in the Kidlington facility by adding new brands in 2012.The company will take on existing staff from Crossroads Garage. Brindley Garages in the West Midlands has expanded with the opening of its second Hyundai dealership.The purpose-built showroom sits alongside its Small dealer groups seize expansion opportunitesBusiness acquisitions are a sign of the consolidation opportunities the current market offers'It is a perfect time to be joining Hyundai. It is one of the fastest growing manufacturers in the UK'Robin Brindley, Brindley Garages
New car marketNewsNewsdigestShowroomAM AwardsNew car newsAMIndexRecruitment By Simon Bowkett, of Symco TrainingBuying a car is not always a rational process - we buy for emotional reasons too. That's why, when qualifying, we don't just qualify the deal, but also the customer - what they do, what their hobbies are, etc. We need to understand the emotions that are driving them. There are six types of buyer, and if we can recognise which one our customer is it becomes easier to sell to them. So, next time you speak to a customer, don't just qualify the deal. But first, watch the video for more tips on recognising and selling to the different types of buyer.Understanding your customers' emotionsImprove your selling skills - for freeFor a link to more free online videos, email me at email@example.com or call on 01829 760 679. Or follow me on Twitter @SymcoSimonAdvertisement featureRichard Sanders Group is adding a Citroën franchise to its existing businessexisting Honda business in West Bromwich, which has operated for 10 years.It follows on from the car dealer group's intro-duction of Hyundai at Wolverhampton in April last year, and has created 10 jobs.Brindley Garages chairman Robin Brindley said: "It's a perfect time to be joining Hyundai. It is one of the fastest growing car manufacturers in the UK."Dews Motor Group has opened a Mitsubishi dealership in Brighouse, Yorkshire.The dealership will cover the Huddersfield and Halifax territories, and will become the fifth brand in family-owned Dews' portfolio across four sites. It has Vauxhall and Alfa Romeo franchises in the same Bradford Road location.Craig Hamer, managing director of Dews Motor Group, said: "We see the addition of Mitsubishi to our brand portfolio as an opportunity to provide real choices for our customers - and to provide a thoroughbred alternative to the 'all terrain' segment within Huddersfield and Halifax."