page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36

New car marketNewsNewsdigestShowroomAM AwardsNew car newsAMIndexRecruitment By Simon Bowkett, of Symco TrainingBuying a car is not always a rational process - we buy for emotional reasons too. That's why, when qualifying, we don't just qualify the deal, but also the customer - what they do, what their hobbies are, etc. We need to understand the emotions that are driving them. There are six types of buyer, and if we can recognise which one our customer is it becomes easier to sell to them. So, next time you speak to a customer, don't just qualify the deal. But first, watch the video for more tips on recognising and selling to the different types of buyer.Understanding your customers' emotionsImprove your selling skills - for freeFor a link to more free online videos, email me at or call on 01829 760 679. Or follow me on Twitter @SymcoSimonAdvertisement featureRichard Sanders Group is adding a Citroën franchise to its existing businessexisting Honda business in West Bromwich, which has operated for 10 years.It follows on from the car dealer group's intro-duction of Hyundai at Wolverhampton in April last year, and has created 10 jobs.Brindley Garages chairman Robin Brindley said: "It's a perfect time to be joining Hyundai. It is one of the fastest growing car manufacturers in the UK."Dews Motor Group has opened a Mitsubishi dealership in Brighouse, Yorkshire.The dealership will cover the Huddersfield and Halifax territories, and will become the fifth brand in family-owned Dews' portfolio across four sites. It has Vauxhall and Alfa Romeo franchises in the same Bradford Road location.Craig Hamer, managing director of Dews Motor Group, said: "We see the addition of Mitsubishi to our brand portfolio as an opportunity to provide real choices for our customers - and to provide a thoroughbred alternative to the 'all terrain' segment within Huddersfield and Halifax." July 2009 AME 1AblAck&