AVEVA World Magazine 2012|Issue 109Exploring the AmericasOur keynote speaker in Rio de Janeiro was Amyr Klink, a Brazilian explorer and sailor who enthralled the audience with the exploits of his Antarctic circumnavigation, his Pole to Pole voyage and his transatlantic crossing in a specially designed rowing boat. Amyr's session was an excellent reflection of the energy and challenge of the rapidly growing Brazilian and Latin American markets. He instilled a real excitement among the delegates which was maintained throughout the two-day conference. AVEVA's position in the fast-growing Latin American market is very strong, and we are quoted by the ARC Advisory Group as the leading design and engineering software provider in the region. This Summit captured the sense of opportunity that exists across Latin America. Moving quickly and exploring new business and design strategies, customers presented some fascinating case studies about how they are deploying the full range of AVEVA's offering, from our mainstream Integrated Engineering and Design applications to advanced AVEVA NET solutions. The Rio Summit had a particularly busy agenda with an impressive list of customer speakers from Petrobras, Bechtel, GHENOVA Ingeniería, Minera Milpo, GENPRO Engenharia, Projectus, Chemtech, Massia Ingeniería, SETAL, Techint and Promon.Creativity in Asia PacificIn Singapore, the keynote speaker was Swedish-born creativity specialist Fredrik Haren. He captured the audience's attention with his very special insight into the creative process and how everyone can engage in creative thinking. Through Fredrik's professional experience with large multinational companies and his own personal stories, delegates were challenged to look at old problems in a new way by unleashing the creativity inside us all. With delegates attending from across the Asia Pacific region, meeting complex challenges using creative solutions emerged as a key theme throughout the Singapore Summit.'The customer presentations are extremely popular with the delegates because they provide new ideas and perspectives and, with the open networking sessions, delegates can speak with the presenters directly and explore their experiences in more depth...'

AVEVA's own roots in Asia run deep, with customer relationships that can be measured, not just in years, but in decades. The Singapore Summit brought together a greater mix of Plant and Marine customers than the other two events. Some of the world's leading shipyards were in attendance and the delegates benefitted from presentations by Hyundai Heavy Industry, Daewoo Shipbuilding & Marine Engineering, Hyundai Samho Heavy Industries and CSBC Corporation. Not to be outdone, the Plant industry presentations also included some major industry players, including Technip, AMEC, PT Pertamina Hulu Energi, SBM Offshore, SK Engineering & Construction, and Desein. The AVEVA visionAVEVA's vision and experience were presented by our executive and senior management team, starting with Richard Longdon, CEO, and including Dave Wheeldon, CTO and Derek Middlemas, COO. Our presentations focused on AVEVA's mission to deliver information-centric solutions for Owner Operators, EPCs and shipyards, based on object-centric systems embedded within a Digital Information Hub. The AVEVA presentations also included updates on our AVEVA Plant, AVEVA Marine and AVEVA Enterprise product portfolios, and a high-level view of AVEVA's future development roadmap.Information about AVEVA World SummitsMore information about the AVEVA World Summits can be found at www.avevaworld.com. Delegates to the 2011 AVEVA World Summits can access past presentations by logging in to the Summit website for the event they attended.AVEVA World Summit 2012In the same way that AVEVA has been evolving our technology over the past four decades, we are also constantly improving our customer events, and the Summits are no exception. Starting in 2012, there will be a major change to the Summit programme. Rather than three regional Summits, we will be holding a single, large, global Summit. Prompted by keen interest from our customers, this format change will allow delegates from all over the world to share experience and best practice in one location. And the venue for this exciting new event will be Paris, France. Keep an eye on the AVEVA World website for more information. We will be announcing more details later in the year. A fresh new format and an exciting location - we look forward to seeing you at the AVEVA World Summit in Paris. 10AVEVA World Magazine 2012|Issue 1'AVEVA's own roots in Asia run deep, with customer relationships that can be measured, not just in years, but in decades. The Singapore Summit brought together a greater mix of Plant and Marine customers than the other two events...'