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20032006200720092012World's first integrated marine and plant design solutionWorld's first fully interoperable plant and marine design and production systemsWorld's first commercial deployment of AVEVA NET World's first integrated 3D laser scanning solution - AVEVA Laser Model InterfaceWorld's most comprehensive solution suite for 3D laser scanningAVEVA World Magazine 2012|Issue 223UNLOCKING DIGITAL ASSETSz Defining digital assets across the entire lifecyclez Creating enterprise solutions for project and asset performancez Delivering the right information at the right time to the right peoplez 45 years of pioneering technologyz 45 years of continuous business growthz 45 years of partnership with the engineering communityJoin the celebration at 45 YEARS

Q: I'm sure our readers will be interested in knowing a little about your background. Can I start by asking you to tell us some of your personal history?A: Like many of the AVEVA executive management, I also have an engineering background. In my case it started with a degree in Chemical Engineering from the University of Sydney. I subsequently went on to work for a number of global engineering companies, including BOC Gases, BTR Nylex and BHP Billiton. My career has been very international, working in the UK and Australia, and I've been fortunate to have been involved in long-term assignments around the world, spending a great deal of time in SE Asia and China. I have had a really interesting and varied career, ranging from very technical engineering projects to strategic business activities. Since 2006 I have been able to split my time between a number of particularly fulfilling activities and am now on the boards of several companies. It's a pleasure to be involved in a range of different businesses and to share my experience and perspective.On the personal side, my wife and I live in London and also have an apartment in Melbourne. Our sons currently live in Grand Cayman and Melbourne and are also quite mobile.Q: It would be impossible to review your entire professional career, but can you share a few highlights that are particularly relevant to your new role at AVEVA?A: There have been so many, but I think I would focus on two in particular. The first stemmed from a business course that I took at Harvard some years ago, in which they explored the drivers behind successful organisations and how they manage products, markets and geographies. This is a difficult balance and companies can generally only optimise one or two at best. I've since been responsible on a number of occasions for helping organisations better optimise their resources, including a major sales refocusing project at BOC. It's all about changing our own business to match that of our customers. This is never an easy process because it can alter the fundamental culture of a business, but it's essential in order to remain competitive.The other great influence on my career has been the many lessons I've learned from my international experience. Every country and customer is different and organisations must respond to these needs. Some years ago, for example, I was involved in negotiating what was, at the time, the largest liquid natural gas contract in China and I spent many months with the customer. It emphasised just how global the world has become and how important it is to work with a customer on their own terms.An interview with Philip AikenAVEVA's new Non-Executive ChairmanOn July 12th, Nick Prest retired after six years of service as Non-Executive Chairman of AVEVA. Nick's expert guidance and insight has made an invaluable contribution to the growth of the company during these very successful years. Taking over this key role is a new face to AVEVA, Philip Aiken, who brings considerable experience and a fresh perspective to the AVEVA Board. On a recent visit to AVEVA's Cambridge headquarters, Philip took time to meet with Steve Tongish, AVEVA's VP of Marketing, to explain his new responsibilities and how he and the AVEVA Board plan to address the many exciting challenges and opportunities now facing the company.24AVEVA World Magazine 2012|Issue 2Photos by Linda Wilson