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34AVEVA World Magazine 2012|Issue 2Reaping the benefitsMr Zavala and Mr Mercado described a number of important benefits that they had gained from the PDMS deployment.'Apart from the ease of creating complete 3D models of plants, our engineers feel more involved,' said Mr Zavala. 'All disciplines in the project form a close-knit team, working on the common 3D plant model. Any change has an immediate impact on the model, and all the designers can see the change,' he concluded.'For me, the single most important advantage of PDMS is its ability to generate completely clash-free designs,' explained Mr Mercado. 'Now we can be confident that everything will fit during construction of the plant. This saves us a lot of time and money.'MILPO also appreciates another popular benefit of advanced 3D design tools: the ability to perform virtual walk-throughs during design review meetings. 'This is greatly appreciated by our Owner Operator clients,' said Mr Zavala. 'We can work with them from an early stage to identify and eliminate any operational problems well before fabrication starts.'In terms of man-hours, MILPO estimates that design productivity has increased by 20-25% compared to when they were using their previous 2D system. Add to that the ability to generate layout drawings, isometrics, lists and reports, estimates and Material Take Offs (MTOs) much more quickly, and with the quality and accuracy that comes from being generated direct from the project model, and the overall business benefits become considerable.About Minera MILPOFounded in 1949, Minera MILPO, one of Peru's leading mining and metallurgical companies, is owned by the Brazilian company Votorantim Metais Ltda and is listed on the Lima Stock Exchange.Minera MILPO operates four mines in Peru: the El Porvenir and Atacocha mines, located in Cerro de Pasco; the Chapi mine, located in Arequipa, and the Cerro Lindo mine, located in Ica. In addition, MILPO operates the Ivan mine and refinery, located in Antofagasta, Chile. It is also involved in three additional mining projects: Pukaqaqa and Magistral (both mines focusing on the exploration and exploitation of copper in the departments of Huancavelica and Ancash), and Hilarion, a polymetallic extraction project established in the department of Ancash.Visit for more information.AVEVA has recently opened a Mining & Metals Centre of Excellence (CoE) at its new Chilean office in Santiago de Chile. Along with serving a number of Latin American countries the office will be the main hub for the mining, minerals and metals industry, taking advantage of the extensive local industry knowledge, both within AVEVA and with our customers. The CoE will develop customised applications and configurations for the mining, minerals and metals industry, as well as special projects for our 3D Plant customers. Richard Longdon, CEO, AVEVA added. 'The opening of the Mining & Metals Centre of Excellence is a reflection of the growth in the plant industry in Latin America and our firm commitment to engaging with this market. We have already seen tremendous growth in oil & gas and we look forward to the same within the mining, metals and minerals industry, and to welcoming many more new customers to the AVEVA community.'AVEVA opens a Mining & Metals Centre of Excellence in ChileFrom left, Marco Zavala, Manager for Engineering and Projects at Minera MILPO, Nicolás Mercado, Engineering Projects Leader at Minera MILPO.

These 45 years of dedicated technology development in close working relationships with our customers have built AVEVA's worldwide reputation for the quality and dependability of the software they use. Sustaining this reputation against the relentless criminal activities of hackers and counterfeiters, however, has become almost as much of a challenge as creating the software. Despite the use of sophisticated security and integrity features in our software, cracked and illegal copies are not hard to find. And while 'free' copies of expensive software may seem superficially attractive, like illegal drugs they are frequently a doorway into the criminal underworld. These pirated products distort fair business competition and can put at risk the management and the IT administrators of companies who, even if unknowingly, own and use illegal copies.This problem is shared by all in the software industry; the Business Software Alliance (BSA), of which AVEVA is a member, conservatively estimates that 42% of the world's computers have illegal software on them. This is an astonishing - and worrying - statistic, because it highlights the extent to which each 'harmless' copy of a program actually feeds a massive global criminal industry.AVEVA takes its responsibilities to its customers very seriously, which is why we are tackling this challenge head-on with a global team of investigators who work closely with others in our industry and with international law enforcement agencies. But we are not doing this simply to protect our revenues; illegal software damages everybody's interests. Most visibly, it distorts competition by enabling unfair undercutting of prices. Less visibly, it promotes a culture in which illegal or unethical conduct becomes the norm, a corrosive situation which can lead to catastrophic consequences. Counterfeit software can be as dangerous as counterfeit pharmaceuticals.Our approachAs in many aspects of law enforcement, AVEVA's approach to the problem is based on evidence and intelligence. Intelligence enables one to gather a picture of a suspicious organisation or individual. For example, an organisation may have one or two licensed installations and yet the apparent number of users and the sizes of its projects suggest that they must have many more. Such an organisation would be labelled as potentially non-compliant. This is an obvious, and common, example of the easier aspects of an investigation. At the other end of the scale more sophisticated intelligence gathering may be required, for which there are a number of specialised tools available. AVEVA makes extensive use of sophisticated monitoring technology to target the hot spots of software piracy. The ultimate aim of intelligence is to discover evidence which will support successful legal proceedings. Evidence is gathered in a number of ways, some highly technical and sophisticated, but often as simple as information being provided by disgruntled ex-employees of the non-compliant organisation. The appropriate action taken depends on the nature of the organisation concerned and the extent of its non-compliance. AVEVA never looks for punishment where encouraging a non-compliant customer to become compliant would be effective. Often, this encouragement consists of simply explaining the many benefits of becoming a fully supported member of the worldwide AVEVA user community.However, if encouragement fails, we will not hesitate to pursue legal remedies through the criminal courts. AVEVA will use all lawful means of obtaining evidence; on occasion this has included working with local law enforcement agencies to raid companies' offices. Conviction can have serious repercussions for the non-compliant company; the punishments can be severe and in many jurisdictions we find considerable support for anti-piracy cases.Despite such concerted efforts by AVEVA and others in the industry, software piracy is an increasing problem. Worldwide, the future will see greatly increased resources and more sophisticated measures being applied against it. AVEVA in particular is increasing its efforts in protecting its intellectual property because we have a duty to our customers, from whom our revenues serve to continually create ever more powerful products that improve the operation of their business. About David GriffithsDavid was formerly a senior police detective and has over 25 years' experience specialising in electronic crime, working with law enforcement agencies around the world. He heads up AVEVA's global team of compliance investigators, maintaining his contacts in law enforcement and collaborating with them and with industry bodies in tackling software piracy crime.Keeping software healthy How AVEVA is tackling the hackers and counterfeitersAVEVA World Magazine 2012|Issue 235Stamp it out!You can play a part in the fight against software piracy. If you know of, or suspect, any instances of piracy, abuse, unlicensed use or counterfeiting of AVEVA's software, you can report it, in confidence, to David Griffiths Head of Global Compliance