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page 38 3forewordWelcome To The ShowHello and welcome to Business North West 2011, the region's premier event where you will find a host of creative and cost-effective solutions to help your business grow.Back in a new guise but with some familiar features including the Angels Den, Speed Networking and the Innovation Lounge with Richard Farleigh headlining the speaker programme, at this year's show you will see around 100 companies displaying their very latest products and services.New for 2011, you have to make time to see the Lions' Lair where a few of the very bravest exhibitors will pitch to a panel of Lions including BBC Apprentice, Alex Epstein who this time is on the other side of the boardroom table. Another new feature, Meet the Media gives you the chance to sit down and talk face to face with local journalists and get advice on how to improve your chances of gaining free editorial coverage, which they say is worth 12 times that of an advert.We understand the pressures on the owners and managers of small businesses to be experts in everything, which is why we have launched Marketing Director LIVE, HR Director LIVE, IT Director LIVE and Finance Director LIVE featuring focused learning opportunities and dedicated advice clinics. The Times 'Think Digital' learnShopTM programme will get you up to speed on the latest IT issues while the two day 'How To' programme sees some of the most skilled practitioners addressing HR and Finance topics. In addition to their dedicated clinics, Chartered Institute of Marketing experts will also update you on the latest marketing thinking with top tips for SMEs.I would like also to take this opportunity to thank all of our partners whose invaluable help and assistance have made this event such a great success. These include Business Link Northwest, the Institute of Directors, the Greater Manchester and East Lancashire Chambers of Commerce, the CIM, Manchester Professionals and Manchester City Council.Business North West 2011 has enjoyed exceptional press coverage in print and online through its official media partner Manchester Evening News as well as host of other titles such as the Insider magazine, EN Magazine, Director, 53 Degrees,, New Business, Sale & Altringham Observer and GM Business Week. With The Times as 'Think Digital' knowledge partner, we have also had huge national coverage too.Finally, I must thank you for taking time out of your busy schedule to visit the show. In these challenging times it is always the most pro-active and dynamic of companies that prevail and succeed, so I salute you on your positive decision to take responsibility for your own destiny and wish you a great show.See you on the show floor, and if you have any questions, the easyFairs® team is always on hand to help out.Matt BenyonManaging director, easyfairs UK Ltd

4 featuresShow FeaturesThe new Director LIVE pathways will guide your focus on four key areas of business support - IT, Finance, HR and Marketing and don't miss keynote presentations from some of the UK's most inspirational business figures who will be sharing top tips for success and answering questions. show features include:Business North West 2011 provides you with the opportunity to explore new products, services and technologies to help your business grow and develop. There is a wide range of innovative features on offer designed to make sure that you get the most out of your visit. Bringing together leading business minds including former BBC TV Dragon and self-made millionaire Richard Farleigh, The Apprentice contestant Alex Epstein and speakers from leading UK companies including Kellogg's and Brother UK, the Innovation Lounge is the place to visit for inspirational advice. Our speakers will share with you the secrets to their success and answer your business questions.CIM will be running one-to-one marketing clinics for visitors at their stand, where local chartered marketers will be offering free advice and support for your business. If you need help and advice to develop your company's marketing strategy then this is your opportunity to meet the experts and get your questions answered. These clinics are being held at Stand 98a throughout both days.innovations loungemarketing clinicsNorth West