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he mandatory measures to reducegreenhouse gas emissions frominternational shipping are a welcomedstep towards the greening up of the industry. Some of the most innovative andenvironmentally friendly shipping companies, such as Maersk Line, had already been doing their part to cut their carbon footprint and now look to governments and the IMO to enhance the current regulation with a strong market-basedmeasure.THE FIRST GLOBAL EFFICIENCYSTANDARDSThe International Maritime Organization (IMO) hasbeen tasked to develop CO2-related regulation, butsome have argued that it is the UNFCCC who should bedealing with shipping in order to give it moremomentum. And recently we have even seen someregional action seeking to address CO2 emissions fromshipping.Shipping as an industry is very global in its nature andcannot be readily regulated using the samemechanisms as for countries. IMO is set up to regulateshipping and has been successful in implementingother forms of environmental regulation too. MaerskLine has been a strong supporter of IMO getting a fairchance to come up with a solution for shipping. For us, therefore, it was very encouraging to see themember states agree to a set of mandatory energyefficiency standards for ships when they met thissummer, as this will ensure that new ships meetcertain energy efficiency requirements going forward.The regulation only covers ships built after 2013, sothere is still more work to be done, but it is animportant first step. In fact, it is the first mandatoryenergy efficiency standard for any global industry!PIONEERING PRACTICESThe mandatory efficiency scheme is not the only goodnews from the shipping industry. Over the last 2-3years, we have seen signs that the industry and itsstakeholders are increasingly addressing climatechange in new and innovative ways.Ports are developing environmental indexes which areintended to lead to differentiated port fees based onenvironmental performance. And a growing number oflarge customers are increasingly demandingtransparency on CO2 performance as a means forthem to include CO2 in their buying criteria. At Maersk Line, we have partnered with the Koreanshipyard DSME to build a series of 20 so-called Triple-E container ships, which will be the biggest and mostenergy efficient container ships ever seen - with a CO2performance twice as good as the average ships on theAsia-Europe trade route, where they will be deployed.The business case for building the Triple-E is two-fold:lower CO2 emissions equals cost savings on the fuelbill, which will give us a clear advantage over thecompetition. And on top of that, we will respond to thegrowing demands of customers thereby, hopefully,attracting more business. Good for us, but certainlyalso good for the environment.READY FOR THE NEXT STEPSo, good things are happening both on the supply andSHIPPINGISRIPE FOREFFECTIVE CO2REGULATION100LOGISTICSJACOB STERLING, HEAD OF CLIMATE AND ENVIRONMENT, MAERSK LINET

LOGISTICS101Below: Jacob Sterling,Head of Climate and Environment, Maersk Linedemand side of more CO2 efficient shipping. Andclearly, the potential for further improvements is there.In other words, governments should not shy away fromregulating shipping further on its CO2 emissions. They should rather keep up the momentum from therecent adoption of the mandatory efficiency standardand fast track the development of a strong andefficient market-based measure that can address theCO2 emissions from all vessels and not just the newones. After all, most of the current fleet is going to bearound for the next 20 years!How regulation is done matters a lot. As mentioned,IMO is set up to regulate shipping and has alreadyshown that it is also capable of regulating CO2emissions. Governments should focus all theirattention on the IMO and really strive to reachagreement on an ambitious climate deal for shippingthere - rather than spending their time developingregional regulation or discussing whether shippingcould be regulated elsewhere. Maersk Line is not onlyopen for regulation, we encourage it. We believe in thevalue it would bring us and society in addressing theenvironmental challenges of the 21st century. Thecountries we serve every day as a global businesswould benefit from more environmental shipping. Weencourage all countries to support our industry on thisimportant journey. nABOUT THE AUTHORJacob Sterling is Head of Climate and Environment at Maersk Line, the world's largest liner shippingcompany. Mr Sterling is leading Maersk Line'sefforts to reduce CO2 emissions and otherenvironmental impacts and differentiating thecompany in the market, based on its environmentalperformance. Previously, he worked in WWF - WorldWildlife Fund - most recently as ConservationDirector in the Danish Branch.