LOGISTICS101Below: Jacob Sterling,Head of Climate and Environment, Maersk Linedemand side of more CO2 efficient shipping. Andclearly, the potential for further improvements is there.In other words, governments should not shy away fromregulating shipping further on its CO2 emissions. They should rather keep up the momentum from therecent adoption of the mandatory efficiency standardand fast track the development of a strong andefficient market-based measure that can address theCO2 emissions from all vessels and not just the newones. After all, most of the current fleet is going to bearound for the next 20 years!How regulation is done matters a lot. As mentioned,IMO is set up to regulate shipping and has alreadyshown that it is also capable of regulating CO2emissions. Governments should focus all theirattention on the IMO and really strive to reachagreement on an ambitious climate deal for shippingthere - rather than spending their time developingregional regulation or discussing whether shippingcould be regulated elsewhere. Maersk Line is not onlyopen for regulation, we encourage it. We believe in thevalue it would bring us and society in addressing theenvironmental challenges of the 21st century. Thecountries we serve every day as a global businesswould benefit from more environmental shipping. Weencourage all countries to support our industry on thisimportant journey. nABOUT THE AUTHORJacob Sterling is Head of Climate and Environment at Maersk Line, the world's largest liner shippingcompany. Mr Sterling is leading Maersk Line'sefforts to reduce CO2 emissions and otherenvironmental impacts and differentiating thecompany in the market, based on its environmentalperformance. Previously, he worked in WWF - WorldWildlife Fund - most recently as ConservationDirector in the Danish Branch.
ur Future Mobility Now is a project thatbrings together the mobile generation ofthe future and Europe's leading vehiclemanufacturers to discuss and imaginehow the vehicles and transport that we use will evolveand influence 21st Century life. The project's launchevent took place in Brussels earlier this year and was aneye-opening encounter of the leaders of today with theleaders of tomorrow.Our Future Mobility Now is inviting Europe's brightestyoung talent to get involved and have a say on the bigissues facing society, such as:n How will we live, work and play in the future?n How we can make transport even safer, morecomfortable, sustainable and enjoyable andefficient?n How can cars and transport help us to buildbetter lives and communities?These are all pressing questions and, in the words ofDieter Zetsche, Chairman of Daimler AG and Presidentof ACEA: "Young people do not know words likeunaffordable or unfeasible. They do not worry howcrazy an idea sounds."Dr Zetsche made these remarks in his opening addressat the Our Future Mobility Now Summit. In the rows infront of him were young delegates from over a dozenEuropean countries with more than twentynationalities represented. Dr Zetsche explained how the mobility industry willdepend on people like them: "We are approachingthe 125th anniversary of the motor car. How crazywould the idea of a horseless carriage have soundedin the 19th century? The young innovators of themotor car were in their twenties and thirties. Theywere making the iPads and Facebooks of their day.SMARTERAND GREENER TRANSPORT OF TOMORROW102TRANSPORT & MOBILITYIVAN HODAC, SECRETARY-GENERAL, THE EUROPEAN AUTOMOBILE MANUFACTURERS' ASSOCIATION (ACEA)O