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TRANSPORT & MOBILITY105limate change is considered throughoutmuch of the world as an issue justifyingattention at the highest political level.Toyota recognises the scientificevidence cited by the Intergovernmental Panel onClimate Change (IPCC) and other authoritativesources that points to the fact that global warming istaking place and that the increase in emissions ofhuman-induced Greenhouse Gases (GHGs) is thelikely cause. It is my sincere hope that the 17thConference of Parties will help the advancement ofa global agreement. I am resolutely optimistic that the world willultimately find the right solutions thanks to theboundless nature of human ingenuity. As amanufacturer of automobiles and more generally aprovider of mobility, Toyota is taking itsresponsibility very seriously to advance the fightagainst climate change. DECARBONISING AUTOMOTIVETRANSPORTLast year at the World Economic Forum in Davos,Switzerland, the leaders of six major car manufacturers,including Toyota Motor Corporation President AkioToyoda, signed a letter to policymakers which identifiedfour key challenges to the sustainability of automotivetransport:n Oil dependency: automotive transport is 99 percent dependent on petroleum-derived fuel and 53per cent of the world's annual oil consumption isused for transportation (58% for the OECDcountries);n Contribution to climate change: Automotivetransport accounts for 8 per cent of CO2emissions globally, but 12 per cent of CO2emissions in OECD countries. Between 2006 and 2030, 80 per cent of the increase of roadBelow: Toyota has put more than 3.3 millionhybrids on the roadsince 1997; it recently expanded itsPrius product line toattract more customers to the pleasure andinnovation of full-hybrid mobilityC

transport CO2 emissions is expected to comefrom non-OECD countries;n Strains of urbanisation: Urban areas,particularly in the developing world where thegrowth of vehicle use is highest, urgently needto address both congestion and air qualitychallenges;n Accessibility and affordability: For the solutionsand technologies to address the first threechallenges to be effective, they need to beaccessible and affordable to consumers in boththe developed and developing world.The letter stated that: "To find solutions to thesechallenges, we commit to a vision of de-carbonisingautomotive transport."THE NEED FOR AN INTEGRATEDAPPROACHAutomakers and suppliers cannot, however, solve thesector's carbon reduction problem on their own. Toimplement significant greenhouse gas emissionreductions partnerships are needed. Building trust andmaintaining dialogue with all stakeholders isfundamental. The car industry, suppliers, regulators,fuel and infrastructure providers, and even users ofvehicles, can all make a significant contribution. For example, energy providers and utilities will needto provide low-carbon fuels such as hydrogen andelectricity generated from clean renewable sources.Consumers need better education to understand the transport choices available and to drive theirvehicles in an eco-friendly way. Governments need to implement consistent, long-term policies to assistin bringing advanced technology vehicles to themarket and create the necessary infrastructure tofacilitate widespread use of these technologies. Such anintegrated approach, bringing all stakeholders together,is indispensable if we are to make quick progress. LEADING THE WAY In Toyota's Global Vision, we state that: "We want tolead the way to the future of mobility, enriching livesaround the world with the safest and most responsibleways to move people." The key to creating a low-carbon society is eliminatingreliance on oil. Toyota will use the technologiescreated through hybrid vehicle development andproceed with further technology development,incorporating such technologies in products. While the automotive world has been debating all-electric cars, Toyota has put more than 3.3 millionhybrids on the road since our first Prius in 1997. Thishas already generated a reduction of 21 million tons ofCO2. In Europe, we are well on our way to reaching theTHE TOYOTA VIEW OF MOBILITY TOMORROWTHE WHOLE VEHICLE LIFE CYCLE106TRANSPORT & MOBILITY