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which, while one of the tourism sector's largest driversof employment and economic revenue, is also one ofthe most energy-intensive. Hotel Energy Solutions, aUNWTO-initiated project co-funded by the EuropeanAgency for Competitiveness and Innovation, andimplemented in partnership with the United NationsEnvironment Programme (UNEP), the InternationalHotel & Restaurant Association (IH&RA), theEuropean Renewable Energy Council (EREC) and theFrench Environment and Energy Management Agency(ADEME), aims to increase energy efficiency inEuropean small and medium hotels by 20 per cent andtheir use of renewable energies by 10 per cent.The project's principal asset is software - the HotelEnergy Solutions E-toolkit - which allows hoteliers toassess current energy use and decide on the mostadvantageous technology investment solutions. TheE-toolkit is available free of charge to allaccommodation units registered with the project.While designed for European Union Member States inline with EU Energy Policies, the project is expectedto be rolled-out globally over the coming years. At thesame time, on the other side of the world, the UNWTOConsulting Unit on Tourism and Biodiversity hasrecently finalised the Programme for EnergyEfficiency in Hotels on the island of Kho Khao inThailand. This project has been implementing energyefficiency measures in hotels across the island inorder to significantly reduce energy costs and gasemissions from tourism (up to 20 per cent). Hotelshave been persuaded to switch from electricity,previously supplied from mainland Thailand usingfossil fuel supplies, to a regenerative energy supply. The UNWTO Consulting Unit has also begun a newproject in Indonesia which will implement climatechange mitigation and adaptation measures inPangandaran, a popular tourism destination in Java,adopting an energy efficiency approach whilestrengthening local structures for the long-termsuccess of the destination. These projects, andcountless more taking place around the world,demonstrate that it is entirely possible to profiteconomically, while placing environmental and socialconcerns at the heart of business operations; the key toa Green Economy.TOURISM AT COP17 - THE ROLE OFGOVERNMENTSGuided by the UNWTO Davos Process on Tourism andClimate Change, the tourism sector is committed toadvancing a coherent response to the climateimperative, placing businesses at the heart of thetransformation to a low- carbon, resource efficient andsocially inclusive future. However, while the privatesector has a significant role to play in addressing thechallenges of climate change, they cannot do so inisolation. As advocated by UNWTO, regulators andpolicy-makers need to be engaged with the privatesector, and encouraged to develop and implementregulatory policies and offer economic incentives. The 2011 Climate Change Conference (COP17)represents an invaluable opportunity for governmentsto reach commitments on a global collective effort toreduce emissions. Furthermore, it is a platform fromwhich governments can commit themselves tosupporting specific green investments and policies,namely in tourism, promoting the logic that eco-consciousness leads to competitive advantage.Through innovation, new technologies andcollaboration between all stakeholders, the tourismsector has proved itself well positioned to significantlyreduce its environmental footprint and become a leadchange agent in the transformation to a GreenEconomy. With further support and investment,tourism is on course to becoming a central componentof a more sustainable, long-term global economicstrategy, as advocated at COP17. nABOUT THE AUTHORDr Taleb Rifai was elected Secretary-General of theUNWTO on May 12, 2009. Prior to that, he wasDeputy Secretary-General of the UNWTO and, from1999 to 2003, the Jordanian Minister of Tourism andAntiquities. His other posts included that of theDirector of Jordan's Economic Mission toWashington, the Director-General of the JordanianInvestment Promotion Corporation and the Chairmanof the Jordan Tourism Board. Dr Rifai also served asthe Minister of Planning and InternationalCooperation from 1995 to 1997, when he wasactively involved in policy making and developinginvestment strategies. He was responsible forfounding Jordan's first Archaeological Park in theancient city of Petra, in collaboration with UNESCOand the World Bank, and other projects in Jerash, theDead Sea and Wadi Rum. TOURISM113Photo: UN Photo/Martine Perret

he G20 summit in Cannes will be acrucial moment with respect tosignalling new progress on the economicand financial co-operation betweenpartners, who account for 85 per cent of global GDP,said Nicolas Sarkozy, President of France, at theNineteenth Ambassadors' Conference in Paris.In the face of sovereign debt crises, fears relating toworld growth, market instability and volatility incommodity prices, international co-operation withinthe G20 is even more necessary now than it was in2008. Our main objective is to consolidate the globaleconomic recovery. Growth is essential to creatingjobs, to lifting billions of human beings out ofpoverty, to reducing deficits and debt. The marketshave lost their bearings: they demand both thereduction of deficits and debt, but in the short term they are worried about the impact of deficitreduction on growth.Austerity measures at the global level would be worsethan the problem itself. They would threaten therecovery and could plunge us back into recession.Deficit and debt reduction, which is essential, mustbe gradual and above all credible. Rather thanreducing immediate expenditure which would have anegative impact on growth, we must introduce thereforms necessary to strengthen the sustainability ofour public finances over the medium term. That isthe whole point of the pension reform that we haveundertaken in France. Above all, our strategies must be credible: they mustbe part of a medium-term framework such as theGolden Rule, which has, according to IMF figures,already been adopted by 80 countries around theworld. This strategy will work only if it is combinedwith the re-balancing of global demand and growth.In this context, the emerging countries have a veryimportant role to play. Consider that in China privateconsumption represents only 35 per cent of GDPcompared with 60 per cent in the Euro Area and 70per cent in the United States.In order to reduce global imbalances, these countriesmust shift the balance of their development modeltowards domestic demand. This is an issue that Ibrought up in a positive atmosphere with PresidentHu last week during my visit to Beijing. In Cannes,we want the G20 to agree on an action plan forgrowth, including specific and concretecommitments by the leading economies. The issueof macroeconomic imbalances cannot be separatedfrom the reform of the international monetarysystem. This issue was central to the debates of thepast year; some people even spoke of a currency war.Everyone now feels that the lack of a balanced andrepresentative international monetary system isdetrimental to the global economy. Since theconference in Nanjing we have made a great deal ofprogress. We now have a precise and concreteagenda defined by the French presidency.IMF REFORMThe international monetary system must first andforemost be more representative of the current globaleconomy. The SDR (Special Drawing Rights) must beable to include new currencies. We must thenimprove our instruments to combat financial crises.IMF oversight must be improved and we mustprovide it with the necessary means to deal withsystemic crises. Is it not time to consider allowingthose countries with a surplus to invest part of theirSETTING AN AGENDA FORGROWTH114G20 MEMBER COUNTRIESNICOLAS SARKOZY, PRESIDENT, THE FRENCH REPUBLICT