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s one of the world's leading makers ofagricultural machinery, New HollandAgriculture is well aware of itsresponsibility both toward farmers andgrowers, and toward the environment. Respondingeffectively and promptly to the demand for ever greaterefficiency and productivity from tractors and harvestingmachinery was always a virtue, but today, the focusmust also be on the environmental impact oftechnology applied to farming. Agricultural equipment is now designed and built tohave a real influence on the development ofsustainable farming and renewable energy sources. Itis equipped with engines generating low emissions andburning less fuel -including alternative fuels thatthese same machines help to produce. This approachrequires a strong commitment and a long-termstrategy. In 2006, New Holland launched its CleanEnergy Leader strategy with the aim of findingpractical and accessible ways to reconcile the needs ofthe agricultural industry with increasingly urgent callsfor action to safeguard the environment. Biodiesel, theECOBlueT solution for low emissions, biomass, theNH2T hydrogen tractor, the Energy IndependentFarm concept and carbon footprint reduction form thefoundation blocks for this strategy. New Holland brokenew ground when back in 2006 it was the firstmanufacturer to promote the use of biodiesel on all itsagricultural machines. Today it is still the most activemanufacturer in this field, producing equipment ableto run on this biofuel. Emission reduction has becomea high priority issue around the world, as governmentsstrive to meet carbon reduction targets. New Holland'sECOBlueT SCR (Selective Catalytic Reduction)engine technology offers the unique solution able tocomply with the extremely stringent regulations onemissions while increasing productivity and reducingfuel consumption. New Holland is also able tocontribute to the search for renewable energy sources,with its comprehensive range of highly efficientmachines and implements for biomass productionranging from self-propelled forage harvesterscombined with a complete offering of headers, to largesquare balers, combines, tractors and telehandlers.Taking the topic of renewable energy and sustainabilityeven further, New Holland has developed the EnergyIndependent Farm concept, which is being piloted inthe La Bellotta Farm, in Italy. The project, whichenvisages a complete and entirely self-sustainingvirtuous cycle of energy production and utilisation,includes the only hydrogen-fuelled, zero emissionstractor in the world: the NH²T tractor. The workingunit will be taken to the field at La Bellotta Farm inspring 2012. A further integrated element of theClean Energy Leader strategy will be a web-basedapplication to calculate the carbon footprint of NewHolland products. It will provide farmers withconcrete information to allow them to make the rightdecision to reduce the carbon footprint. The issue of climate change has particular resonancein emerging countries, where agriculturaldevelopment is playing a key role in their search forfood security and renewable energy sources. Well-planned and executed mechanisation is at the heartof achieving a sustainable development of theagricultural sector. This is not just about puttingmachinery in the fields: it is about developing thenecessary local expertise and infrastructure toimplement practices that reconcile the need for highproductivity with that of the environment. New Holland Agriculture has a long history ofinvolvement in the development of efficient andsustainable agricultural practices in these countries.NEWHOLLAND AGRICULTURE -FARMING TECHNOLOGY OF TOMORROW 036AGRICULTURE FRANCO FUSIGNANI, PRESIDENT AND CEO, NEW HOLLAND AGRICULTUREMARIO GASPARRI,GENERAL MANAGER, CNH INTERNATIONALA

AGRICULTURE037By establishing a local presence throughmanufacturing plants, commercial hubs and strongdealer networks, New Holland is able to designtechnologies and equipment tailored to localconditions as well as providing training and advisoryprogrammes to promote practices that maximiseproductivity while safeguarding soil quality andwater conservation. New Holland has a unique manufacturing presence incountries such as India, China, Pakistan, Turkey,Russia, Uzbekistan, Brazil and Mexico with highpopulation density and fast growing economies, whereagriculture and sustainable food practices are key totheir development. This has led to involvement inprojects such as the large-scale biomass powergeneration project in the state of Punjab, in India. Inaddition to the equipment for cultivation, harvestingand transportation of the biomass crops, a NewHolland team supported the project in the field in order to ensure the successful completion of the firstcycle of production and will remain available to provideadvice as the project progresses. Governments in many emerging countries are running large-scalefarming projects aimed at bringing new land intocultivation and boosting productivity in existing andnew farms. These projects have very specificrequirements, from simple, robust tractors that areeasy to use and service to the high-horsepower models bristling with productivity-boosting features, as well as a wide range of baling and harvestingequipment. In addition to its capability to provide thefull range of machinery tailored to these requirements,New Holland has set up the necessary infrastructure tosupport an effective implementation. This includestraining the farmers on the correct use andmaintenance of the equipment supplied, as well as soilpreparation and cultivation practices that minimise the loss of moisture and organic matter. New Hollandis also involved in projects aimed at combatingdesertification in China and Africa, to develop soilpreparation methods that minimise water dispersion.New Holland's responsibility as a manufacturer in the pursuit of a sustainable development of agriculture and renewable energy goes well beyonddeveloping efficient and productive agriculturalequipment. Sharing the knowledge acquired over itslong history of working closely with farmers around theworld is central to enabling emerging countries todevelop the farming practices that will give them theproductivity they need while protecting their naturalresources for a growth that is sustainable in the long term. nABOUT THE AUTHORSFranco Fusignani(far left) has been President andChief Executive Officer of New Holland AgriculturalEquipment SpA since September 2010. In his role,he is responsible for the Global operations of the NewHolland Agricultural brand. He is also Chief ExecutiveOfficer of CNH International SA with the scope offocusing on CNH agricultural and constructionequipment operations, out of Europe and Americas. Mario Gasparri(near left), is General Manager of CNHInternational. With over 20 years of experience in theindustry, his main objective is to strengthen CNH'sbrands focus in emerging and high-growth markets.In his role, he is responsible for expanding andconsolidating the Company's commercial presence inthe CIS, Africa and the Middle East, India, China andAsia Pacific in both the agricultural and constructionequipment businesses.For more information