page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124
page 125
page 126
page 127
page 128
page 129
page 130
page 131
page 132
page 133
page 134
page 135
page 136
page 137
page 138
page 139
page 140
page 141
page 142
page 143
page 144
page 145
page 146
page 147
page 148
page 149
page 150
page 151
page 152
page 153
page 154
page 155
page 156
page 157
page 158

s one of the world's leading makers ofagricultural machinery, New HollandAgriculture is well aware of itsresponsibility both toward farmers andgrowers, and toward the environment. Respondingeffectively and promptly to the demand for ever greaterefficiency and productivity from tractors and harvestingmachinery was always a virtue, but today, the focusmust also be on the environmental impact oftechnology applied to farming. Agricultural equipment is now designed and built tohave a real influence on the development ofsustainable farming and renewable energy sources. Itis equipped with engines generating low emissions andburning less fuel -including alternative fuels thatthese same machines help to produce. This approachrequires a strong commitment and a long-termstrategy. In 2006, New Holland launched its CleanEnergy Leader strategy with the aim of findingpractical and accessible ways to reconcile the needs ofthe agricultural industry with increasingly urgent callsfor action to safeguard the environment. Biodiesel, theECOBlueT solution for low emissions, biomass, theNH2T hydrogen tractor, the Energy IndependentFarm concept and carbon footprint reduction form thefoundation blocks for this strategy. New Holland brokenew ground when back in 2006 it was the firstmanufacturer to promote the use of biodiesel on all itsagricultural machines. Today it is still the most activemanufacturer in this field, producing equipment ableto run on this biofuel. Emission reduction has becomea high priority issue around the world, as governmentsstrive to meet carbon reduction targets. New Holland'sECOBlueT SCR (Selective Catalytic Reduction)engine technology offers the unique solution able tocomply with the extremely stringent regulations onemissions while increasing productivity and reducingfuel consumption. New Holland is also able tocontribute to the search for renewable energy sources,with its comprehensive range of highly efficientmachines and implements for biomass productionranging from self-propelled forage harvesterscombined with a complete offering of headers, to largesquare balers, combines, tractors and telehandlers.Taking the topic of renewable energy and sustainabilityeven further, New Holland has developed the EnergyIndependent Farm concept, which is being piloted inthe La Bellotta Farm, in Italy. The project, whichenvisages a complete and entirely self-sustainingvirtuous cycle of energy production and utilisation,includes the only hydrogen-fuelled, zero emissionstractor in the world: the NH²T tractor. The workingunit will be taken to the field at La Bellotta Farm inspring 2012. A further integrated element of theClean Energy Leader strategy will be a web-basedapplication to calculate the carbon footprint of NewHolland products. It will provide farmers withconcrete information to allow them to make the rightdecision to reduce the carbon footprint. The issue of climate change has particular resonancein emerging countries, where agriculturaldevelopment is playing a key role in their search forfood security and renewable energy sources. Well-planned and executed mechanisation is at the heartof achieving a sustainable development of theagricultural sector. This is not just about puttingmachinery in the fields: it is about developing thenecessary local expertise and infrastructure toimplement practices that reconcile the need for highproductivity with that of the environment. New Holland Agriculture has a long history ofinvolvement in the development of efficient andsustainable agricultural practices in these countries.NEWHOLLAND AGRICULTURE -FARMING TECHNOLOGY OF TOMORROW 036AGRICULTURE FRANCO FUSIGNANI, PRESIDENT AND CEO, NEW HOLLAND AGRICULTUREMARIO GASPARRI,GENERAL MANAGER, CNH INTERNATIONALA

AGRICULTURE037By establishing a local presence throughmanufacturing plants, commercial hubs and strongdealer networks, New Holland is able to designtechnologies and equipment tailored to localconditions as well as providing training and advisoryprogrammes to promote practices that maximiseproductivity while safeguarding soil quality andwater conservation. New Holland has a unique manufacturing presence incountries such as India, China, Pakistan, Turkey,Russia, Uzbekistan, Brazil and Mexico with highpopulation density and fast growing economies, whereagriculture and sustainable food practices are key totheir development. This has led to involvement inprojects such as the large-scale biomass powergeneration project in the state of Punjab, in India. Inaddition to the equipment for cultivation, harvestingand transportation of the biomass crops, a NewHolland team supported the project in the field in order to ensure the successful completion of the firstcycle of production and will remain available to provideadvice as the project progresses. Governments in many emerging countries are running large-scalefarming projects aimed at bringing new land intocultivation and boosting productivity in existing andnew farms. These projects have very specificrequirements, from simple, robust tractors that areeasy to use and service to the high-horsepower models bristling with productivity-boosting features, as well as a wide range of baling and harvestingequipment. In addition to its capability to provide thefull range of machinery tailored to these requirements,New Holland has set up the necessary infrastructure tosupport an effective implementation. This includestraining the farmers on the correct use andmaintenance of the equipment supplied, as well as soilpreparation and cultivation practices that minimise the loss of moisture and organic matter. New Hollandis also involved in projects aimed at combatingdesertification in China and Africa, to develop soilpreparation methods that minimise water dispersion.New Holland's responsibility as a manufacturer in the pursuit of a sustainable development of agriculture and renewable energy goes well beyonddeveloping efficient and productive agriculturalequipment. Sharing the knowledge acquired over itslong history of working closely with farmers around theworld is central to enabling emerging countries todevelop the farming practices that will give them theproductivity they need while protecting their naturalresources for a growth that is sustainable in the long term. nABOUT THE AUTHORSFranco Fusignani(far left) has been President andChief Executive Officer of New Holland AgriculturalEquipment SpA since September 2010. In his role,he is responsible for the Global operations of the NewHolland Agricultural brand. He is also Chief ExecutiveOfficer of CNH International SA with the scope offocusing on CNH agricultural and constructionequipment operations, out of Europe and Americas. Mario Gasparri(near left), is General Manager of CNHInternational. With over 20 years of experience in theindustry, his main objective is to strengthen CNH'sbrands focus in emerging and high-growth markets.In his role, he is responsible for expanding andconsolidating the Company's commercial presence inthe CIS, Africa and the Middle East, India, China andAsia Pacific in both the agricultural and constructionequipment businesses.For more information visit:www.newholland.comor www.thecleanenergyleader.com