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AGRICULTURE037By establishing a local presence throughmanufacturing plants, commercial hubs and strongdealer networks, New Holland is able to designtechnologies and equipment tailored to localconditions as well as providing training and advisoryprogrammes to promote practices that maximiseproductivity while safeguarding soil quality andwater conservation. New Holland has a unique manufacturing presence incountries such as India, China, Pakistan, Turkey,Russia, Uzbekistan, Brazil and Mexico with highpopulation density and fast growing economies, whereagriculture and sustainable food practices are key totheir development. This has led to involvement inprojects such as the large-scale biomass powergeneration project in the state of Punjab, in India. Inaddition to the equipment for cultivation, harvestingand transportation of the biomass crops, a NewHolland team supported the project in the field in order to ensure the successful completion of the firstcycle of production and will remain available to provideadvice as the project progresses. Governments in many emerging countries are running large-scalefarming projects aimed at bringing new land intocultivation and boosting productivity in existing andnew farms. These projects have very specificrequirements, from simple, robust tractors that areeasy to use and service to the high-horsepower models bristling with productivity-boosting features, as well as a wide range of baling and harvestingequipment. In addition to its capability to provide thefull range of machinery tailored to these requirements,New Holland has set up the necessary infrastructure tosupport an effective implementation. This includestraining the farmers on the correct use andmaintenance of the equipment supplied, as well as soilpreparation and cultivation practices that minimise the loss of moisture and organic matter. New Hollandis also involved in projects aimed at combatingdesertification in China and Africa, to develop soilpreparation methods that minimise water dispersion.New Holland's responsibility as a manufacturer in the pursuit of a sustainable development of agriculture and renewable energy goes well beyonddeveloping efficient and productive agriculturalequipment. Sharing the knowledge acquired over itslong history of working closely with farmers around theworld is central to enabling emerging countries todevelop the farming practices that will give them theproductivity they need while protecting their naturalresources for a growth that is sustainable in the long term. nABOUT THE AUTHORSFranco Fusignani(far left) has been President andChief Executive Officer of New Holland AgriculturalEquipment SpA since September 2010. In his role,he is responsible for the Global operations of the NewHolland Agricultural brand. He is also Chief ExecutiveOfficer of CNH International SA with the scope offocusing on CNH agricultural and constructionequipment operations, out of Europe and Americas. Mario Gasparri(near left), is General Manager of CNHInternational. With over 20 years of experience in theindustry, his main objective is to strengthen CNH'sbrands focus in emerging and high-growth markets.In his role, he is responsible for expanding andconsolidating the Company's commercial presence inthe CIS, Africa and the Middle East, India, China andAsia Pacific in both the agricultural and constructionequipment businesses.For more information

" "THE STATUS QUO IS SIMPLY A ROAD TONOWHERE RATHER THAN A ROAD TO RIO 2012e live in an increasingly unequal world;the environmental services upon whichwe all depend and especially the poor, arefast hitting limits as a result of decades ofpollution, damage and degradation. Enlightened sections of the private sector can alreadysee the writing on the wall: we live on a planet whereclimate change and the loss of productive ecosystemscan and will increasingly disrupt global supply chains.Those of you who work in communities and on theground daily confront the mismatch between theambition of the Stockholm Conference of 1972 andthe Rio Earth Summit of almost 20 years ago and thereality of today. An extraordinary level of achievement has occurred insome areas, millions have been lifted out of poverty inplaces like China and India and the world's network ofprotected areas, for example, has grown substantially.But the development path of the intervening years hasby-passed far too many; brought prosperity to the fewrather than the majority and is running an ecologicalbill that is paid by the poor and the vulnerable everyday and will ultimately be picked up by the cominggeneration. The status quo is simply a road to nowhererather than a Road to Rio 2012. The Green Economy in the context of sustainabledevelopment and poverty eradication stirs strongemotions - this can only be welcomed; we need astrong and animated discourse but only so long as it ismore light than heat that is generated. For some, theGreen Economy represents the logical evolution ofsustainable development; a path to making economiesmore responsive to the needs and aspirations of allpeoples; a way of making globalisation a servant ratherthan a master. For others, it smacks of some kind ofgreen gloss conspiring to maintain the existingeconomic order but in a way that provides a feel goodfactor. Let me stress that when UNEP became involved in theGreen Economy in 2008, we were building on existingwork pioneered by NGOs and civil society. And thatfrom the outset, it has been UNEP's intention toprovide both a re-think and the supporting analysis ofhow to shape the global economy in a way thatprovides not only growth but also transformative socialand environmental outcomes. I am more than happy to discuss further the GreenEconomy. But given the time I have for this keynote, Iwould like to focus the reminder of my speech on theother key theme of Rio+20 - namely, an institutionalframework for sustainable development, and addressthe International Environment Governance (IEG)dimension. In part because of the two themes this oneis perhaps less mature in the discussions andpreparations, and in part because it requires yourengagement and leadership in order to sharpen andshape a meaningful and forward-looking outcome. Civil society was crucial to the establishment of UNEP,but almost from the outset there have been calls frommany quarters for UNEP to be strengthened. Today,and as a result of Rio+20 and our collective experienceof 40 years, those calls are re-surfacing with a vigourperhaps not witnessed since Stockholm. To date,several regions including Africa have signaled adetermination to take up this course. Why? Becausethe landscape that has emerged in terms of thestructures and institutions is simply too fragmented,time-consuming and piecemeal in its present form. And the over 500 Multilateral Environment AgreementSUSTAINABLE SOCIETIES, RESPONSIVE CITIZENS038SUSTAINABLE DEVELOPMENTACHIM STEINER, EXECUTIVE DIRECTOR, UNITED NATIONS ENVIRONMENT PROGRAMME (UNEP) WPhoto: UN Photo/Paulo Filgueiras