f everyone in the world lived like anaverage European, we would need threeplanets to sustain us. This figure rises tofive, if the average North Americanlifestyle is taken as the norm. We only have one. This isthe simple message of One Planet Living, a globalinitiative based on ten principles of sustainabilitydeveloped by the entrepreneurial charity, Bioregionaland WWF. Sustainability is part of B&Q's heritage. Our journeystarted 20 years ago, when we found ourselves unableto answer challenges over the source of the timber inour garden furniture and resolved to change. Over theintervening years, we broadened the scope of our work,introducing a range of policies and initiatives up anddown our supply chain on timber, peat, paint and theemployment of older workers.In 2007, we aggregated all of this work and expandedit under our One Planet Home programme, based onBioRegional's One Planet Living initiative.Our One Planet Home approach is governed by twopriorities that are shared across the Kingfisher Group:to make sustainable living easy and affordable for ourcustomers; and to embed sustainability into all aspectsof our operations and our business thinking. To deliver this approach, we have taken action at alllevels. We have successfully campaigned to changeEuropean policy to ban the import and possession ofillegal timber. We have innovated to create a range ofeco-products that make sustainable choices easy forour customers. Kingfisher is pushing this approachGroup-wide, into markets where CR practices are stillin their infancy, such as China, Turkey and Russia. Our approach at B&Q has worked:n All 16,000 timber products stocked are sourcedfrom proven responsibly managed sources; n Our range of One Planet Home eco-productsaccount for over 12 per cent of total sales; n We have made substantial cuts to our absoluteCO2 impact through improved energy efficiency,waste recycling and transport efficiency; andn It is our ambition to reduce our total carbonemissions by 90 per cent by the end of 2023. We have also actively engaged customers, employeesand suppliers throughout, encouraging sustainablebehaviour even through these tough economic times.They are on a journey with us to achieve a moresustainable way of life. But we have also learned thatwe can only do so much. Sustainability is a sharedglobal challenge which requires global solutions. The challenges are complex and require action at alllevels and by all stakeholders: governments,businesses, investors, civil society and consumers.However, at most levels, there continues to be a gapbetween ambitions on sustainability and concreteplans and actions. Take forestry for example. Despiteworld leaders recognising that action was necessary atCOP16 and excellent campaigns by the FSC, the WWFand the Prince's Rainforest Project, 12-15 millionhectares of forest are still lost every year. Deforestationrates are not slowing down and reforestation rates arenot catching up.The world has so far failed to rise to the challenges ofsustainability. At COP17 and Rio+20 worldgovernments must demonstrate that they are trulycommitted to a sustainable, low-carbon world andresolve to change, like B&Q did 20 years ago. Thecommitment at COP15 to give £4.5 billion to forestrydevelopment projects to reach our shared goal of zeroONEPLANETLIVING- A SHAREDGLOBAL CHALLENGE048SUSTAINABLE DEVELOPMENTIAN CHESHIRE, GROUP CEO, KINGFISHER PLCI
SUSTAINABLE DEVELOPMENT049Above: Ian Cheshire is Group CEO at Kingfisher plcnet deforestation by 2020, was a good start. Butprogress needs to be made and that investment muststart now in conjunction with the private sector. Moreimportantly, COP17 and Rio+20 must be a watershedbeyond which governments act with decisive impact tohelp rectify the gaps between our collective ambitionsand actions, and re-set the world on a trajectorytowards One Planet Living. A comprehensive policy framework built around atleast 30 per cent Greenhouse Gas reduction targets by2020, zero net deforestation, and financial support forsustainable business practices, would send the rightsignals and support to businesses and individuals,providing them with the confidence and security theyneed to invest in sustainability. Governments need to look beyond the usual short termcycles and our current economic situation. Not takingactions is a false economy. We understand thechallenge may appear daunting, but it is also anopportunity to demonstrate real leadership and help usmake the most of the One Planet we have. nABOUT THE AUTHORIan Cheshire was appointed Group Chief Executive of Kingfisher plc in January 2008. Prior to this Mr Cheshire was Chief Executive of B&Q from June2005. His previous roles at Kingfisher include ChiefExecutive of International and Development, ChiefExecutive of e-Kingfisher and Group Director ofStrategy and Development. Before joining Kingfisherin 1998 he worked for a number of retail businessesincluding Sears plc where he was Group CommercialDirector. Mr Cheshire is a Non-Executive Director of Whitbread plc and lead non-executive member on the Department for Work and Pensions Board. He isalso a member of the Prince of Wales CorporateLeaders Group on Climate Change and a Member ofthe Employers' Forum on Disability President's Group.