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eople always make better decisions when they understand the relationshipbetween the cause and effect of theiractions. Humanity's evolutionary story todate has largely been one of better decisions andinnovation enabled through a clearer understanding ofour environmental constraints and opportunities. If we want our evolution to continue to be a successstory, however, we need to fundamentally transformthe dynamics of supply and demand globally andcreate systems that will work for a planet projected bythe UN to have 10 billion human inhabitants by 2050.One of the major issues with globalisation is that itscomplexity means that our once symbiotic relationshipwith the environment has become opaque to the pointwhere we cannot see the implications of our every daydecisions, resulting in humanity and the environmentbeing at odds with each other. However, one of themajor benefits of the globalisation mind-set is theinterconnectedness that it has fuelled. Never beforehave we been as connected to our global neighbours;never before have we been so socially attuned to theneeds and aspirations of others or so empowered toreach out to them. Our communication technology is the driving forcebehind this shift and it is this technology that has thepower to deliver the transparency needed to restore theclarity required for better decision making. If we are toevolve still further and realise our greatest potential, wemust embrace technology's ability to restoretransparency to the every day lives of people, in boththe developed and developing worlds. Crucially, we must make our consumption behaviourstransparent to provenance and impacts. As affluenceand consumption grow globally, we must urgently moveaway from the excessive resource demands of the lastone hundred years to a much more collaborative andconscientious form of consumption.The opportunity for business is to help customersmanage the complexity of purchasing and lifestyledecisions in a way that makes acting on their values easy.Similarly, on the supply side we must again embracetechnology's ability to move away from "supplychains" to "supply loops". Here again transparencyand traceability are key allies in ensuring we optimiseour global supply networks & begin to drive efficiency& eradicate waste. To date, the greater focus of efforts via the UNFCCChas been on regulation and achieving politicalconsensus to influence supply-side impacts. Tacklingdemand-side impacts from consumption andaccelerating innovation has for the large part beensidelined. We need a holistic approach which istransparent across national and international systemsof production and consumption, which gives clear lineof sight to the resources we need to manage for thebenefit of all nations and all ecosystems.This needs innovation - of technologies and systemschange - to influence demand-side impacts throughefficient solutions that can scale to help our rapidlyincreasing population cope with resource constraintsand the implications of climate change. We welcomeinitiatives from the UNFCC to create open innovationpolicy frameworks to incentivise and acceleratecollaboration to solve common climate-changechallenges. They should facilitate investment todevelop, share and scale relevant intellectual property.Whilst the frameworks need to enable rapid leap-frogging to more sustainable technologies to accelerateAbove: Niall DunneRight: The BT Tower,LondonWHY DIGITAL TECHNOLOGYIS CENTRAL TO SUSTAINABLELIFESTYLESINFORMATION & COMMUNICATION 066TECHNOLOGYNIALL DUNNE, CHIEF SUSTAINABILITY OFFICER, BTP

" "WE MUST EMBRACE TECHNOLOGY'SABILITY TO RESTORE TRANSPARENCY TO THE EVERY DAYLIVES OF PEOPLE,IN BOTH THE DEVELOPED ANDDEVELOPINGWORLDS067change where possible, we should also seek to leveragethose approaches that have already been proven to drivetransparency. For example, energy labelling of whitegoods such as fridges and washing machines using asimple A-G rating system has driven strong consumerdemand for more energy efficient appliances. There is phenomenal potential for digital technology toactivate this kind of transparent labelling and createsocial currency that could be utilised to celebrate amore conscientious and collaborative energy efficientlifestyle, both in the developed and developing world.Smart technologies are already helping governments,companies and individuals manage their energy usemore efficiently and there is huge potential to do more,enabling One Planet sustainable lifestyles andbusiness models. People already use smart and intuitive devices toenable new ways of doing things in their daily lives.Through digital technologies we know far more aboutthe people we share this small planet with than everbefore. The opportunities to harness digitaltechnologies to enable more sustainable lifestyles areeverywhere; in our energy, transport and food systems,in our built environment, between machines andbetween individuals. We need to encourage andsupport these innovations and the collaborative andtransparent behaviours that bring out the best inpeople; that help them connect to one another andthat help businesses, governments and individualsaspire to a one planet lifestyle for all. Collaboration, innovation and transparency are centralin successfully tackling the consumption challengedriving climate change. COP17 needs to take crucialsteps in these areas to accelerate positive changes. nABOUT THE AUTHORNiall Dunnes is Chief Sustainability Officer (CSO) ofBT Plc, one of the UK's pioneers in sustainability andcorporate responsibility. Having joined BT in July 2011, Niall works with the company's Chief Executive,Chairman and executive management team to advanceBT's leadership as a business, ensuring sustainabilitypractices are embedded into BT's strategy, productsand services. Niall is known for championing andleading change and aligning the commercial integrityof businesses towards resolving humanities greatestchallenges. He speaks regularly on the critical issuesfacing humanity and the vital role businesses need toplay in shaping the future. Before joining BT, Niallspent a decade leading sustainability practices inSaatchi & Saatchi and Accenture. He is a respectedspeaker on topics such as sustainability, smart cities togreen technologies, to more emotive topics includingthe lessons we can learn from social movements,people empowerment and radicalism to create the nextera of human evolution.INFORMATION & COMMUNICATION TECHNOLOGY