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INFORMATION & COMMUNICATION TECHNOLOGY073Right: Vice President ofOracle's ApplicationsStrategy, Nigel Kingcapabilities to the table. Customers can extend the useof our governance risks and compliance offeringsbeyond ISO 14000 [Note: ISO 14000 is a standard forreducing the environmental footprint of a business anddecreasing the pollution and waste a businessproduces] to fuller environmental audits encompassingthings like ethical purchasing verification. Or use ourproduct lifecycle management offerings not only toensure design for manufacturability, but also design fordisassembly and recovery of components in the post-consumer phases of the product. Customers may alsoneed to re-examine distribution and logistics systemsthat have to account for a much larger reverse logisticsflow as landfill is rapidly becoming a thing of the past.All these abilities are there today and can helpcustomers better meet the demands of this businessclimate change.CCTNE:What are the biggest changes that you expect inbusiness systems as a result of the need for moresustainable business practices?Nigel King:We will need to present business problems ina different way. We will need to measure ourselves indifferent ways. The economic model should put a valueon scarce resources, but the resources that are becomingscarce do not seem to be accounted for in the way theeconomy currently works. We will need to measurecompanies and products not just in price, but in somemeasure of environmental scorecard. This may seemoutlandish, but I picked up a humble bag of potato chipsthat proudly told me its carbon content right on thepacket. Consumers are already making purchasingdecisions on information other than price. This is reallyhappening at a ground level today. Business systemssuch as Oracle's Sensor Data Management gather andaggregate the appropriate measures to make thispossible - energy, greenhouse gases, heavy metals,landfill space, water consumption, net new material -and present this information to management, consumersand investors. It may take a while for the measures tostabilise, so that such comparisons can be made, but itis a movement that can be sensed now and is growing. CCTNE: How are public policy and private enterprise eachdriving these changes?Nigel King:Public policy is bringing the costs ofsustainability into the enterprise. The enterprise is goodat making rational economic decisions, but the tools ofpublic policy have to be there to make the costs evident.And there are decisions that need to be made at the levelof the state that are the constraints within which theenterprise will function. This frames the problem for usas engineers - finding solutions to difficult problems iswhat we are good at. At Oracle, solving businessproblems is what we have always been about, and this iswhere we think we can help our customers, and throughthat help contribute to a wider solution. nABOUT NIGEL KINGNigel King is Vice President for Functional Architecturefor Fusion Applications at Oracle. As such heleads aband of architects whose job it is to steward the designsand underpinnings for those things that span productfamilies. By first profession Mr King is a CharteredManagement Accountant. He is also a Certified InternalAuditor (CIA), Certified Information Systems Auditor(CISA), Certified Information Security Manager (CISM),Certified Information Security Professional (CISSP) andCertified Manufacturing Engineer (CmfgE). His Patentsinclude: "Methods and systems for portfolio planning","Audit management workbench", "Internal auditoperations for Sarbanes Oxley compliance" and "Auditplanning". Mr King is also Chairman of the OpenApplications Group. The Open Applications Group is a501(c)(6) not-for-profit standards developmentorganisation (SDO) focused on building process-basedbusiness standards for eCommerce, Cloud Computing,Service Oriented Architecture (SOA), Web Services,and Enterprise Integration.

urchasing departments are going through a period of transformation.Consumers are becoming increasinglymore aware of the social andenvironmental impacts of the products they buy. The way an organisation manufactures its products and sources its raw materials can not only impact the bottom line, but also make or break a brand. Protection of brand image is critically important for organisations fighting toSUSTAINABLE PURCHASING: MYTHORREALITY?074GREEN SUPPLY CHAINYVON DONVAL, PARTNER, FIRMWIDE SUPPLY CHAIN LEADER, BEARINGPOINTMATTHIAS LOEBICH, SUPPLY CHAIN PARTNER, BEARINGPOINTP