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GREEN SUPPLY CHAIN079engaging multiple stakeholders who are committed tothe transparency and scientific rigor needed to build acredible, comprehensive, and scalable measurementand reporting system. The Consortium is growingglobally and collaborating with the world's best minds.Its reach is significant -membership includes many ofthe world's leading companies and organisations thatwant sustainability applied on a worldwide scale. Nooperation has attempted to drive innovation on such alarge scale. But, it is only if we work together that wecan find solutions for the most pressing challenges ofsustainable production and consumption.Sustainability carries the benefit of both reducingnegative externalities and saving money. It encouragescompanies to streamline their supply chains, eliminatewaste, and to innovate products focused on cradle-to-cradle design. It not only encompasses worldpreservation but also provides economic opportunitiesby targeting the business community's bottom line. The Sustainability Consortium looks to our worldleaders to ensure achievable long-term sustainabilitygoals. Working together, we can create a moresustainable future. The issues we face are not goingaway, and will likely worsen over time if addressed withimmediacy. Discovering sustainable actionablesolutions to these issues is not only the right thing todo; it is something we simply must do. nABOUT THE AUTHORBonnie Nixon is Executive Director for TheSustainability Consortium (TSC). Known for herability to serve as a catalyst for transformation in thefield of sustainability and social and environmentalresponsibility, she is responsible for providingstrategic direction and executing on a bold vision forThe Consortium - an independent StandardsOrganisation of diverse global participants. TSC willhelp set the standards and develop transparentmethodologies, tools and strategies that will drive anew generation of products and supply networks thataddress environmental, social and economicimperatives. The Board of Directors consists ofrepresentatives from Arizona State University, theUniversity of Arkansas, The Walt Disney Company,Walmart, PepsiCo, Proctor & Gamble and Dell. TheConsortium is made up of 100 Corporate, Academic,Government and Civil Society groups.Prior to The Sustainability Consortium, Ms Nixon wasthe Director of Environmental Sustainability atHewlett Packard, where she managed the vision,strategy, marketing, messaging, employeeengagement and stakeholder relations programme.As Director of Ethical Sourcing at HP, Ms Nixonimplemented the world's largest and most complexelectronic, ethical and sustainable supply chainprogramme for 10 years. Under her leadership, morethan US$50 billion went through HP's supply chain.Bonnie Nixon was a key driver in a common industrycode of conduct and a set of complimentary toolsand processes as a founder and Board Member of theElectronic Industry Citizenship Coalition( She serves on many multi-industryconsortiums including global retailers, footwear andapparel, toy, pharmaceutical, chemical, automotive,consumer goods and mining. She is the Board Chairfor Sustainable Silicon Valley and also serves on theBoard of Blue Planet Network( Bonnie Nixon, TSCExecutive Director

elivering a keynote speech at GeorgeWashington University, Robert B.Zoellick, President of the World BankGroup, emphasised that the world needsto recognise the new realities and move to a globalsystem that integrates developed and developingcountries and forges progress on investment, access toenergy, food security and climate change.Prior to the Bretton Woods system, foreign aidprimarily assisted with humanitarian crises: famines;floods; earthquakes; or people fleeing conflicts. Withthe devastation of World War II, and thendecolonisation, aid seemed useful to jumpstart privateinvestments that might be limited by insufficientdomestic saving, capital controls, or weak conditions.Aid also became a currency to gain support in a bipolarCold War competition.That 1944 world has changed - dramatically. It is timeto think about aid anew. The changes do not meanthere is no longer a place for aid - nor that developedcountries should not honour their aid commitments,nor that we should disregard what aid has achieved.Over the last decade, the World Bank Group hasworked with the 79 poorest countries through our Fundfor the Poorest, the International DevelopmentAssociation, to provide access to basic health,nutrition, or population services to more than 47million people; to improve the nutrition of 98 millionchildren; to give over 113 million people access toimproved water sources; and immunisation to 310million children.For millions of people around the world, that aidremains a life or death matter. It remains a valuableboost enabling countries to climb the ladder of growth.We see this in the Horn of Africa, where aid is urgentlyneeded to help more than 12 million victims of notonly the most devastating drought in sixty years, but ofbrutal men battling without care for consequence. We see this in Afghanistan, where well-targeted aidprogrammes have made real contributions to providingaccess to education and basic health care, improvingrural livelihoods, supporting private sector growth, andbuilding community empowerment and involvement indevelopment. Much remains to be done to achieve theMillennium Development Goals and to reach the"bottom billion" - the almost 1.5 billion people today- who live in countries affected by fragility, conflict,and violence. None of these countries has yet achieveda single Millennium Development Goal.But aid is not for life. Nor should aid be whatdeveloped countries give with one hand while, with theother, they exclude developing countries fromagricultural or other trade markets, or restrict theiraccess to sustainable energy.In a world Beyond Aid, assistance would be integratedwith - and connected to - global growth strategies,fundamentally driven by private investment andentrepreneurship. The goal would not be charity, but amutual interest in building more poles of growth.In a world Beyond Aid, sound G7 economic policieswould be as important as aid as a percentage of GDP.In a world Beyond Aid, G-20 agreements onimbalances, on structural reforms, or on fossil fuelsubsidies and food security, would be as important asaid as a percentage of GDP. In a world Beyond Aid, the advanced emergingmarkets would assist those behind with experience,A NEW MINDSET: BEYOND AID080FINANCE & INVESTMENTROBERT B. ZOELLICK, PRESIDENT, THE WORLD BANK GROUPDPhoto: africa924 / " "IN A WORLD BEYOND AID, NEW FINANCIALINSTRUMENTSWOULD INSURESMALLHOLDERFARMERS AGAINSTDROUGHT, ORCOUNTRIESAGAINST HURRICANES,WOULD CREATELOCAL CURRENCYBOND MARKETSAND LEVERAGENEW EQUITY INVESTMENTS