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http://uk-meetings.canada.travelHi. Step into Canada.Where we Bring your Meetings to Life

January 2011Conference+Meetings World www.c-mw.net3CONTENTSPUBLISHING DIRECTORPaul Daviespdavies@mashmedia.netCIRCULATION & MARKETINGMANAGERChris Lynasclynas@mashmedia.netPRODUCTION MANAGERLuke Spaldinglspalding@mashmedia.netPRODUCTION ASSISTANTJustyna KochanskaPrinted by GeminiMash Media Group Ltd Faraday House39 Thornton RoadWimbledonLondon SW19 4NQUnited Kingdom Tel: +44 (0)20 8971 8282 Fax: +44 (0)20 8971 8283E-mail: info@mashmedia.netWebsite: www.c-mw.netISNN 1747-0463© Copyright Conference + Meetings WorldAll material published in Conference +Meetings World is copyright and remains theproperty of the publishers. No material maybe reproduced without the writtenpermission of the publishers. The publishersdo not necessarily agree with the viewsexpressed by contributors, nor do theyaccept any responsibility for any errors orinterpretation in the subject matter of thispublication.No part of this publication may be copied orreproduced, stored in a retrieval system, orbe transmitted in any form by any meanselectronic, mechanical, photocopying,recording or otherwise without the priorpermission of the publishers.CONTACTSNewsMCI reports profits rise;expansions for Singexand Davos; ambassadorprogramme launched inTallinn. 07Looking forwardA selection of industryleaders look forward tothe prospects for theNew Year.12"EIBTM provided a reminder of theconstant need to be aware of eventrisk management."EIBTM 2010Weather and strikeaction fails to derailEIBTM 2010 inBarcelona.09Meet in MaltaMalta and Gozo areproviding enduringincentives to meet in theheart of Mediterraneancivilisation.25City focus:KrakowMike Trudeau goesdeeper into Poland'sevents underground.17Way to go Joint Meetings IndustryCouncil PresidentLeigh Harry calls forindustry unity around a message of value.19A new AIMENew Director of RTEand Melbourne'smeetings industry show,AIME, Sally de Swart,talks to CMW.23Quantum leapPresident of globalvenue associationAIPC, Edgar Hirt, logson to the technologychallenge.29CONTENTSThe shows must go onMany of us at EIBTM 2010 in Barcelonawere reminded of the need for riskmanagement and contingency planning,when a dusting of snow cruelly exposedthe lack of preparation, snowploughs andde-icing machinery in some UK andGerman airports. Organiser Reed TravelExhibitions estimated 300 hosted buyerswere kept at home as a result. RTEreacted smartly to the challenge, makingseats available on special charters to flystranded exhibitors and buyers home. A Spanish air traffic controllers strike wasanother recent reminder of the vagaries offate and the need to check yourinsurance.As we look back at 2010 and forward toworking for future success, let's remembercreativity can also spring from adversity.Iceland Convention Bureau's smartemergency marketing strategy helpedshore up the island's business tourismindustry in the wake of last year's volcanoeruption. Their efforts were recognisedwith an ICCA marketing award.A slew of agency and organiser resultstentatively back findings from the Trendssurvey, released at EIBTM (and reviewedin this issue). Of course, there are bigregional variations in these trends but theanalysis provides much food for thoughtfor 2011 and adds to the industry body ofwork that includes Rohit Talwar's ongoingConvention 2020 project.Happy New Year wishes to one and alland special congratulations to Russia andQatar for landing the big football event for2018 and 2022 respectively, in the face ofsome cynical smear campaigns. We willalso be watching keenly and reporting onthe bidding process for World Expo 2020and, indeed, many congresses, as theyunfold.Paul Colston, managing editorMANAGING EDITORPaul Colstonpcolston@mashmedia.netDEPUTY EDITORVikki Carleyvcarley@mashmedia.netADVERTISINGMANAGERAndrew