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January 2011Conference+Meetings World www.c-mw.net3CONTENTSPUBLISHING DIRECTORPaul Daviespdavies@mashmedia.netCIRCULATION & MARKETINGMANAGERChris Lynasclynas@mashmedia.netPRODUCTION MANAGERLuke Spaldinglspalding@mashmedia.netPRODUCTION ASSISTANTJustyna KochanskaPrinted by GeminiMash Media Group Ltd Faraday House39 Thornton RoadWimbledonLondon SW19 4NQUnited Kingdom Tel: +44 (0)20 8971 8282 Fax: +44 (0)20 8971 8283E-mail: info@mashmedia.netWebsite: www.c-mw.netISNN 1747-0463© Copyright Conference + Meetings WorldAll material published in Conference +Meetings World is copyright and remains theproperty of the publishers. No material maybe reproduced without the writtenpermission of the publishers. The publishersdo not necessarily agree with the viewsexpressed by contributors, nor do theyaccept any responsibility for any errors orinterpretation in the subject matter of thispublication.No part of this publication may be copied orreproduced, stored in a retrieval system, orbe transmitted in any form by any meanselectronic, mechanical, photocopying,recording or otherwise without the priorpermission of the publishers.CONTACTSNewsMCI reports profits rise;expansions for Singexand Davos; ambassadorprogramme launched inTallinn. 07Looking forwardA selection of industryleaders look forward tothe prospects for theNew Year.12"EIBTM provided a reminder of theconstant need to be aware of eventrisk management."EIBTM 2010Weather and strikeaction fails to derailEIBTM 2010 inBarcelona.09Meet in MaltaMalta and Gozo areproviding enduringincentives to meet in theheart of Mediterraneancivilisation.25City focus:KrakowMike Trudeau goesdeeper into Poland'sevents underground.17Way to go Joint Meetings IndustryCouncil PresidentLeigh Harry calls forindustry unity around a message of value.19A new AIMENew Director of RTEand Melbourne'smeetings industry show,AIME, Sally de Swart,talks to CMW.23Quantum leapPresident of globalvenue associationAIPC, Edgar Hirt, logson to the technologychallenge.29CONTENTSThe shows must go onMany of us at EIBTM 2010 in Barcelonawere reminded of the need for riskmanagement and contingency planning,when a dusting of snow cruelly exposedthe lack of preparation, snowploughs andde-icing machinery in some UK andGerman airports. Organiser Reed TravelExhibitions estimated 300 hosted buyerswere kept at home as a result. RTEreacted smartly to the challenge, makingseats available on special charters to flystranded exhibitors and buyers home. A Spanish air traffic controllers strike wasanother recent reminder of the vagaries offate and the need to check yourinsurance.As we look back at 2010 and forward toworking for future success, let's remembercreativity can also spring from adversity.Iceland Convention Bureau's smartemergency marketing strategy helpedshore up the island's business tourismindustry in the wake of last year's volcanoeruption. Their efforts were recognisedwith an ICCA marketing award.A slew of agency and organiser resultstentatively back findings from the Trendssurvey, released at EIBTM (and reviewedin this issue). Of course, there are bigregional variations in these trends but theanalysis provides much food for thoughtfor 2011 and adds to the industry body ofwork that includes Rohit Talwar's ongoingConvention 2020 project.Happy New Year wishes to one and alland special congratulations to Russia andQatar for landing the big football event for2018 and 2022 respectively, in the face ofsome cynical smear campaigns. We willalso be watching keenly and reporting onthe bidding process for World Expo 2020and, indeed, many congresses, as theyunfold.Paul Colston, managing editorMANAGING EDITORPaul Colstonpcolston@mashmedia.netDEPUTY EDITORVikki Carleyvcarley@mashmedia.netADVERTISINGMANAGERAndrew Frenchafrench@mashmedia.net

4www.c-mw.net Conference+Meetings WorldJanuary 2011NEWSMajor gas event win for PerthThailand to bid for 2020 World Expo EIBTM visitors up 1%Hosted buyers sign up for AIBTMTHAILAND - The Thailand Conventionand Exhibition Bureau (TCEB) hasconfirmed it will bid for the 2020 WorldExpo when bidding opens this month.The three cities at the centre of the bid are Chonburi (Pattaya), the northerncity Chiang Mai and the former capital Ayutthaya.The 2010 World Expo in Shanghai wasvisited by 73m people, according to theChinese Government. The next event willbe held in Milan, Italy, in 2015.WORLD - The Perth ConventionBureau played a key role insecuring the global liquefiednatural gas conference andexhibition LNG18 for WesternAustralia in 2016."We canvassed the opportunityto bid for LNG18 with theAustralian Gas Industry Trust(AGIT) nearly two years ago,"said the bureau's MD, ChristineMcLean. "We then worked withthe AGIT and the AustralianPetroleum Production andSPAIN - EIBTM attracted 8,395visitors to its 2010 show, pre-audit, a one per cent increaseon 2009.The Reed Travel Exhibitions'meetings and travel trade showat the Fira Barcelona inDecember, also attracted 3,125exhibiting companies from 90countries, held 59 professionaleducation sessions and saw3,582 hosted buyers.For more information on theevent, see our EIBTM reviewon page nine.USA - HelmsBriscoe, IHG,Global Synergies and The DMCGroup are the first hosted buyercoordinators to confirmparticipation in Reed TravelExhibitions' inaugural Statesideshow, AIBTM.The organiser is expecting over3,000 national and internationalmeeting planners, including2,000 hosted buyers, to attendthe show in Baltimore from 21 to23 June 2011. Hosted buyer registration opensthis month and Steve Knight,AIBTM's Project Manager, saysthere has been a positiveresponse from those eager towork with Reed on the launch. "Our hosted buyer model hasproven to be the most efficientand effective means of meetingwith the destinations, vendorsand suppliers to help satisfyplanners' needs," said Knight."Hosted buyers will have theopportunity to meet one-on-onewith exhibitors of their choice,using an online, pre-scheduledappointment system."SOUTH KOREA- A shortage of trained professionals ispreventing the Korean meetingsindustry from maturing despite awealth of venue space andsophisticated technology, industryrepresentatives have revealed.According to Seoul TourismOrganisation CEO Samuel Koo,low wages also make the industryunattractive to new graduates andthe highly-skilled, who could puttheir skills to better-paid jobs inother sectors."All the regional, local andKorean MICE industrylacks skilled workersExploration Association todevelop the bid."This is a major internationalcoup for Perth," she added. The economic impact ofLNG18 has been calculated atmore than US$49m.national tourism organisations arelooking for trained people," he said, "but at the same time thewage level isn't high enough so it is difficult to attract people to the industry."Speaking at the Korea MICEExpo 2010, Meeting ProfessionalsInternational's Chief DevelopmentOfficer Didier Scalliet said hebelieved an undefined career pathwas also discouraging youngKoreans from committingthemselves wholeheartedly to theindustry.WORLD- Publisher andconference organiser Informareported growth and recoveryacross all its main divisions inits interim managementstatement released at theend of 2010.The company reportedcontinuing signs of recoveryInforma reports revenue growthin its conference business,especially in Germany andAustralia."Informa's strongperformance year-to-dateleaves us well-placed to meetmanagement expectations forthe full year," said CEO PeterRigby. "We expect to deliverorganic revenue growthacross our core divisions andwe believe that we have theappropriate balance ofbusinesses to continue that growth this year, despitethe uncertain globaloutlook," Rigby added.Managementchange atMemphisCook CenterUSA - The Memphis Conventionand Visitors Bureau (MCVB) haswon the bid to manage theMemphis Cook ConventionCenter, the centre's board hasannounced.The move represents amanagement change fromSMG, which had run theconvention centre for 20 years.The MCVB outbid not just SMG,but also Global Spectrum, forthe contract.