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EventfulEIBTM POST-SHOW REPORTSnow, political tensions and World Cup bid announcements were all part of this year's Global Meetingsand Events Exhibition in Barcelona. CMWgives some highlights from the 2010 edition of the show.January 2011Conference+Meetings World www.c-mw.net 9Reed Travel Exhibitions' (RTE) EIBTM2010 opened in Barcelona at GranVia with an atmosphere of cautiousoptimism on many exhibitor stands.Snowfall across Britain meant there were afew late arrivals from the UK, althoughrecent tensions on the Korean peninsulaappeared to have no effect on the aggressivemarketing effort from Seoul.EIBTM Show Director, Graeme Barnett,described the 2010 show "an overallsuccess" despite some travel issues forbuyers and exhibitors caused by snowfalls innorthern Europe.RTE had made available 250 seats on a757 charter aircraft to take stranded buyersand UK exhibitors back to Stansted in theUK on the final day of the show, due to theclosure of Gatwick Airport and the knock oneffect on travel plans.Hosted buyer numbers did not reach the3,900 forecast pre-show, said Barnett, whoestimated 300 had been prevented fromattending because of travel issues. As aresult, he said, appointments were downfrom a projected 57,000 to around 54,000.Successes of the show, he said, includedthe live broadcast of the World Cup FIFA2018 and 2022 destination announcementsthat handed the honour of staging one ofthe biggest events on earth to Russia andQatar respectively. The CEO Summit attracted 60 senior levelexecutives and there were 59 educationalsessions over the three days. The associationprogramme attracted 285 buyers, its biggestever number.Around 14,000 EIBTM participants canexpect an online survey from organiser ReedTravel Exhibitions as part of ongoing plans toevaluate and evolve the show.Barnett said rebookings had been thestrongest ever, but thought there was noguarantee we were back to the levels ofbusiness seen in 2008. "However, the curveis definitely up," he said.Trends and market share reportA new report has found the industry moodis cautiously optimistic; recovery is ahead,business conditions will improve, advancebookings are up on 2010 and corporatebudgets are expected to grow in 2011.The annual EIBTM Global Industry Trendsand Market Share Reportcompiled by RobDavidson, Senior Lecturer in EventsManagement at the University of Greenwich,identifies the key trends for the meeting andincentive markets over the past 12 monthsand provides an outlook for 2011.Davidson says: "While for 2010 mosteconomists were divided on whether theglobal recovery would grow, stall or evenreverse, now there is talk about favourableprospects for global recovery albeit slow anduneven. The vast majority of indicators forthe meetings and events industry point toimproved business conditions ahead in2011."Davidson went on to say: "Businessbarometers in 2010 have indicated that theindustry continues its recovery apaceshowing that current business conditions arebetter than a year ago. There is definitely aclear majority who feel optimistic about thefuture."Key overall findings The trend survey's key findings in theglobal economic context provided a mixedpicture, although Davidson said, by andlarge, 2010 had been a year of recovery.His report highlighted the following points:.Global growth is likely to exceed four percent in 2011..Growth will be unevenly distributedbetween developing and advanced nations..Asia Pacific has brushed off the recession..Europe is split - Greece, Ireland, Portugaland Spain are tackling serious budgetdeficits, while Germany and France point torecovery..Brazil, Russia, India and China (BRIC)countries are set to outperform most worldeconomies. By 2014, BRIC will account for61 per cent of the world's growth in output.Corporate meetingsThe survey picked out the following keytrends:.A discernable relaxation of restrictionson business travel..A resurgence in corporate meetings,particularly in Europe, leading to a netincrease in meetings activity in 2010..Buyers have become adept at drivingdown costs with tough negotiations..Lead times are shortening to 30-45 dayson average in the USA.Footballer Lionel Messi helped the Argentinian contingent promote its offering at the showTrend-setter: Rob Davidson

10January 2011Conference+Meetings WorldPOST-SHOW REPORT.A continuing trend is to avoid frills and theappearance of 'lavishness' in meetings whichare becoming more serious in their content..Meeting spend is 'seriously conservative,highly image conscious, and focussed on thebasics'.Other sections in the report andtheir key findings:Incentive travel.Incentibves recovered slightly in 2010but less than the meetings sector ingeneral..Incentives have changed and more gearedto providing a well-defined ROI..Average number of nights per trip havefallen from 6.5 to four..Trips are less extravagant..Destinations are primarily domestic orshorter haul international..Growth in long haul is due to downgradeof travel from business to economy class..Every meeting now includes a businesselement, e.g., discussions about corporatestrategy and direction..Predictions that procurement andpurchasing involvement within incentives willincrease in 2010.Association conferences.Associations are predicting a loweronsite attendance in 2010..Strong demand for educational contentand sustainable meetings..US domestic association conferencemarket led the way in 2010.Regional variations:The USA.Industry optimism over growth of volumeof meetings towards the end of 2010..Growth in the number of off-site meetingspredicted in 2010 and the trend set tocontinue into 2011..North American planners are reportedlyless likely to postpone, cancel, or rebookfuture meetings than last before..Those booking meetings are no longerconcerned about negative publicityassociated with upscale property choices ordestinations..Outlook for incentive travel looksfavourable with predictions for improvementin 2011 and 2012.Europe.Continued to dominate as a focus forassociation conferences, with sevencountries in the top 10 destinations beingEuropean..30% of meetings are organised outsidetheir home country (10% increase on 2009)..Popular destinations include Barcelona,Madrid, Nice, Paris, and Rome..Average spend up in 2010 - ?175compared to ?150 in 2009..Cancellations down.China.Growth in new cities entering the marketin 2010 and better awareness ofdestinations..Hong Kong now twinning with otherdestinations..More destinations are targeting China formeetings and events business..Primary industry sectors include financialservices, insurance, communications,medical, and automotive.Australia.The first major industrial economy torecover from the global recession..Significant growth in international visitorsattending meetings in 2010..Increase of 15% over 2009 with 168,000conventions and conferences..Key markets of growth were from India,Korea, China, and Japan..Encouraging growth also from US andNorth American marketsTechnology.Rapid growth in the use of social mediaby venues and CVBs for marketing..A half-day a week is devoted to promotingvenues on social media; increased use ofBlogs, Twitter and Facebook.Corporate Social Responsibility.2010 was the year where CSR is now a 'given' in meetings and events..Community service projects lead the waywith interest from meeting and event planners.Movember shave off The CMWstand was the centre ofattention at the show as the barber ofWinchester, Pat Bryan, shaved off theMovember charity moustaches of theMash Media males and other industryunshaven faces.CMWmanaging editor Paul Colstonwas in the queue for the cutthroat. "A rodent on the top lip for a monthgives a new meaning to the MICEindustry," he said. "It's great to see howmuch interest our Movember MashMedia networ campaign raised in theUK, including £8,521 in sponsorship forprostate cancer research."2010 EIBTM AwardsMalaysia scooped the Best Stand Overallaward and Holland judged the BestStand for Doing Business at therevamped EIBTM Awards 2010.Estonia was judged to have the BestStand Personnel and Abu Dhabi's photoopportunity for those visitors wishing todress in traditional Arab dress won it theBest Stand Attraction award.Hosted Buyers voted the KoreaTourism Organisation Best Stand.Ovation's Huggability Award this yearwent to Barbra Albrecht, Director of theSwiss Convention Bureau.Cypriot Ambassador programmeThe Cyprus Tourism Organisation haslaunched an Ambassador in TourismProgramme inviting local professionals topromote the island for business travel.The programme coincides with theisland's 50 years of independence. It hasalso developed a new business centrewhich includes a five-star hotel,apartments and offices, as part of theprogramme in its capital Nicosia.Cyprus is to host the 2011 WorldCongress of the International Real EstateFederation and the 2011 AnnualConference of the European Associationof Labour Economists.Gdansk to host ICCA Gdansk is to host the ICCA CentralEuropean Chapter Meeting 2011, withdelegates expected from over 85countries. The Gd ansk ConventionBureau (GCB) has been a member ofICCA since August 2007.Show NewsEIBTM TV is watching you