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Adaptable By Design Hi, I'm Cammie the Chameleon, the new face of The Convention Centre Dublin. I joined The CCD when it opened in September last year and am really enjoying working on all sorts of events in this amazing building. Everyone loves coming to Dublin, but what makes The CCD really special for international delegates is that it's just 20 minutes from Dublin Airport, with 20,000 hotel bedrooms nearby!So far, our clients are blown away by the flexibility of the venue, the amazing technology, hands-on expertise and great hospitality. But, most of all, they just love the warm Irish welcome.I'll be at Confex 2011 with our friendly sales team and hope to meet you there. In the meantime, if you want to talk to us about your upcoming events, call us today, and say Cammie sent you!Your friend, CammieContact our Sales Team on: Tel: +353 1 856 0000 Email: sales@theccd.ie Or visit our website: www.theccd.ie

February 2011Conference+Meetings World www.c-mw.net17Vikki Carleyvisits Pattaya, one of the cities at the centre of Thailand's 2020 World Expo bid.The first MICE Cityof ThailandThailand has had a rough time of itlately. The ongoing political crisis inthe country, which has rumbledsince 2006, has led to concerns raised bystakeholders in its MICE industry.However, having announced its bid tohost the 2020 World Expo, and thelaunch of a new campaign to reigniteinterest, win back confidence and attractconsistent numbers of MICE travellers toThailand, the country is keen to show theworld it is very much "open for business".The Believe in Thailand campaign,launched in 2010, is the brainchild of theThailand Convention and ExhibitionBureau (TCEB) and the main marketingcampaign tool for the country's MICEindustry. Its aim is to help the country'sMICE industry grow from its BT52bn(US$1.72bn) worth in 2010 to BT57.6bn(US$1.91bn) this year. It appears to beon target, with current growth averaging15 to 20 per cent. International corporate meetings andincentive travel take the highest share ofthe country's MICE market business, withapproximately 41 per cent, followed byinternational association meetings at 37per cent and international exhibitions ataround 22 per cent.As part of the campaign in 2011, TCEBwill embark on a series of events across theworld in which its executives will meet withkey MICE trade organisations to promotethe country's offering to the industry. Inaddition it has been organising a series offamiliarisation trips for trade associations,travel agents, exhibition organisers,corporate clients and media for selectedguests to see what Thailand has to offerfirst-hand. Lastly, a regional brandingcampaign featuring a series of adverts to bepromoted via regional media networks hasbeen commissioned.President of TCEB, Akapol Sorasuchartsaid: "The campaign will reiterate to theworld that Thailand is a dynamic businessevent destination, by highlighting theunique strengths and attractions that havemade it a popular MICE destinationworldwide."This year we are taking a much moreproactive and integrated approach topromoting and reiterating the country'sMICE competitiveness," added Akapol.At the centre of Thailand's World Expobid is the province of Chon Buri, and thecity of Pattaya, which has offered to hostthe event. (Chiang Mai and the formercapital Ayutthaya are also part of the bid.)Pattaya has an unfortunate reputation,often seen as a cheaper and sleazier giantversion of Hamburg's Reeperbahn orAmsterdam's Red Light district, A two-hour drive from Bangkok, Pattayawas little more than a fishing village fourdecades ago when US soldiers fighting inthe Vietnam War discovered a coral-filledbay. Tens of thousands of lonely soldiersarmed with dollars sought respite from thewar in a country of relative poverty, lax lawenforcement and historically tolerantattitudes toward prostitution. The result was inevitable.The government is now encouraging therebranding of Pattaya by developing amaster plan for the city, including amonorail to help relieve traffic-cloggedstreets, a redrawn waterfront and a high-speed rail line from Bangkok. The plan isawaiting approval from the Thai cabinet. Pattaya City Mayor Ittipol Khunpleum tellsCMWthe city recognises the "importance ofthe MICE industry" and claims it haspotential to stimulate the economy anddevelop a sustainable tourism industry inthe city. Thailand's tourism campaign urges business visitors to 'believe' in the country and its potential"From a seaside tourist destinationCITY FOCUS????Tiffany Show - First truly transvestitecabaret show in Southeast AsiaSanctuary of Truth - A monumentto Thai craftsmanshipPattaya Floating Market - Marketcovering 100,000sqmMini Siam - Miniature city displayingreplicas of 100 sacred placesPattaya Elephant Village - A homefor former working elephantsPattaya's top attractions