There's just something about Australia that changes the way you think. At first glance you might think it's the stunning natural settings like Sydney Harbour or its unique meeting locations. But organise an event here and you'll soon discover it's something far deeper. A rich history of cultural freedom and innovation has helped Australians think differently for over 40,000 years. More recently, our fresh and imaginative approach has ensured the success of world-class corporate and association meetings, rewarding incentives and unrivalled global events.So if you're after an event that will inspire new ideas, deliver real business results and return on investment, look no further than Australia. To get your clients thinking differently visit businessevents.australia.com th ast somece uturaver ch hrewvent ideainvestmen thants thinnts.a jglHarboud you'ry cy foappreetinfter ad retucliSydne ahistk differeaginativociation you're gstment,king visitbunesseveTAKE YOUR THINKINGTO AWHOLE NEW PLACE.
February 2011Conference+Meetings World www.c-mw.net3CONTENTSPUBLISHING DIRECTORPaul Daviespdavies@mashmedia.netCIRCULATION & MARKETINGMANAGERChris Lynasclynas@mashmedia.netPRODUCTION MANAGERLuke Spaldinglspalding@mashmedia.netPRODUCTION ASSISTANTJustyna KochanskaPrinted by GeminiMash Media Group Ltd Faraday House39 Thornton RoadWimbledonLondon SW19 4NQUnited Kingdom Tel: +44 (0)20 8971 8282 Fax: +44 (0)20 8971 8283E-mail: firstname.lastname@example.orgWebsite: www.c-mw.netISNN 1747-0463© Copyright Conference + Meetings WorldAll material published in Conference +Meetings World is copyright and remains theproperty of the publishers. No material maybe reproduced without the writtenpermission of the publishers. The publishersdo not necessarily agree with the viewsexpressed by contributors, nor do theyaccept any responsibility for any errors orinterpretation in the subject matter of thispublication.No part of this publication may be copied orreproduced, stored in a retrieval system, orbe transmitted in any form by any meanselectronic, mechanical, photocopying,recording or otherwise without the priorpermission of the publishers.CONTACTSNewsSydney welcomesconvention centreexpansion plan for theharbour.05Perth or Sydney?Top dollar: SarahO'Donnell comparesWest to East in Australia.12'Turning the page of the annualcalendar is a chance tocontemplate change andopportunities'Insights intoincentivesGrass Roots' SimonMaier gazes into the2011 incentive travelcrystal ball.09Seoul soundingsMike Trudeau reportsfrom Seoul against abackground of rumblesfrom the North.31Thailand's firstMICE cityVikki Carley examinesPattaya's claims to befirst among equals forMICE.17Top 10 AppsSarah O'Donnellreports from inside themeetings apprevolution.23Green togetherAIPC's Edgar Hirt sayscentres need to stressthey have all anorganiser needs forsustainable meetings. 27Works in progressSnapshots of work ateight new buildconvention centresaround the world.32CONTENTSFresh targetsThe Chinese New Year on 3 February isthe Year of the Rabbit. People born underthis sign are supposed to be articulate,talented, ambitious and creative, allqualities found in abundance in ourinternational meetings industry.The lunar new year festival is a 15-daycelebration, ending with the full Moon onthe day of the Lantern Festival wherehopes and wishes are sent skywards.Whether you observe the Westerncalendar's New Year, an Orthodox one afew days later, the Chinese or othervariants, turning the page of the annualcalendar is a chance to contemplatechange and opportunities.Those in the West would hope, no doubt,to finally emerge from economic recessionin 2011, while the BRIC economies will lookto continue marching faster than the rest.Such is BRIC confidence that they havenow asked South Africa to expand theirmarketing acronym to become BRICSA.Last year the meeting industry's main co-ordinating body, the Joint MeetingsIndustry Council, published a booklet withmessages for us to take out to the widerworld of politics and business about thevalue and effectiveness of our meetingspropositions.More than ever, we will have to makethe case for travelling to, and using ourfacilities and services.We need to engage at all levels, usingall technological tools at our disposal tocomplement and amplify the face to facemessage.The CMWteam looks forward tomeeting many of you in person on themeetings tradeshow front line atInternational Confex, AIME, MeetingsAfrica or IMEX in the coming months.Paul Colston, Managing Editor.MANAGING EDITORPaul Colstonpcolston@mashmedia.netDEPUTY EDITORVikki Carleyvcarley@mashmedia.netADVERTISINGMANAGERAndrew Frenchafrench@mashmedia.net