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March 2011Conference+Meetings World www.c-mw.net3CONTENTSPUBLISHING DIRECTORPaul Daviespdavies@mashmedia.netCIRCULATION & MARKETINGMANAGERChris Lynasclynas@mashmedia.netPRODUCTION MANAGERLuke Spaldinglspalding@mashmedia.netPRODUCTION ASSISTANTJustyna KochanskaPrinted by GeminiMash Media Group Ltd Faraday House39 Thornton RoadWimbledonLondon SW19 4NQUnited Kingdom Tel: +44 (0)20 8971 8282 Fax: +44 (0)20 8971 8283E-mail: info@mashmedia.netWebsite: www.c-mw.netISNN 1747-0463© Copyright Conference + Meetings WorldAll material published in Conference +Meetings World is copyright and remains theproperty of the publishers. No material maybe reproduced without the writtenpermission of the publishers. The publishersdo not necessarily agree with the viewsexpressed by contributors, nor do theyaccept any responsibility for any errors orinterpretation in the subject matter of thispublication.No part of this publication may be copied orreproduced, stored in a retrieval system, orbe transmitted in any form by any meanselectronic, mechanical, photocopying,recording or otherwise without the priorpermission of the publishers.CONTACTSNewsAbu Dhabi hotels put on19% more visitor nights;Australian meetingsindustry calls forGovernment investment.07Slovenia ups itsmeetings stakePaul Colston explores themeetings space betweenthe Mediterranean andthe Alps that is Slovenia.11'Creative thinking needn't cost athing and can produce great value'Conventa comes of agePaul Colston feels thegreen meetings love inSlovenia.09Gulf relationshipsGIBTM ExhibitionManager Lloyd Kenyonbridges the Gulf andspeaks to CMW.26Still in love withmeetings?Does Paris in Spring stillshape up on themeetings catwalk? SarahO'Donnell reports.17Jewels of ItalyVikki Carley looks atsome northern lights inthe Italian meetingsindustry.21Talking technologyHead of a Korean PCOBannie Kim explainshow conferences cankeep up withtechnology.25Big opportunity inBaltimoreVikki Carleyconference circulatesin Charm City aheadof AIBTM. 31CONTENTSMein meeting hostsThe meetings industry is closely allied tothe hospitality sector and all goodconference suppliers should have the skillsto host events, buyers and visitors.A good host also knows the value of thatwelcome. Now MPI President and CEOBruce MacMillan finally claims to haveproved at least part of the ROI meetingtheory through a pilot analysis of MPI'srecent World Education Congress.Coming from MPI, they are the kind ofROI results the industry can use toconvince politicians and budget holders ofthe value of meetings to the bottom line.We ought to remember also that creativethinking needn't cost a thing and cangenerate great value. Slovenia Convention Bureau's efforts andskill raised its local Conventa meetingsindustry exhibition to the level of a SouthEast Europe key industry event of trulyregional significance. Commited Conventaindividuals put together a strong coalitionwith the politicians and buyers,understanding the shared vested interest.Some imaginative and sustainabledesigns on the show floor helped no end.Galvanising a local supply chain to hosta major industry event for your industrypeers is hard. Keeping the airlines,politicians and hotels onside for the next edition of Conventa will be the next challenge.If you are hosted or hosting atInternational Confex in London this month;the recent Meetings Africa inJohannesburg, or are planning a trip toAbu Dhabi for Reed's GIBTM, I encourageyou to share your experiences with thewider industry. And don't forget to tell thepoliticians and host stakeholders of yoursuccesses, face to face of course.Paul Colston, Managing Editor.MANAGING EDITORPaul Colstonpcolston@mashmedia.netDEPUTY EDITORVikki Carleyvcarley@mashmedia.netADVERTISINGMANAGERAndrew Frenchafrench@mashmedia.net