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March 2011Conference+Meetings World www.c-mw.net3CONTENTSPUBLISHING DIRECTORPaul Daviespdavies@mashmedia.netCIRCULATION & MARKETINGMANAGERChris Lynasclynas@mashmedia.netPRODUCTION MANAGERLuke Spaldinglspalding@mashmedia.netPRODUCTION ASSISTANTJustyna KochanskaPrinted by GeminiMash Media Group Ltd Faraday House39 Thornton RoadWimbledonLondon SW19 4NQUnited Kingdom Tel: +44 (0)20 8971 8282 Fax: +44 (0)20 8971 8283E-mail: info@mashmedia.netWebsite: www.c-mw.netISNN 1747-0463© Copyright Conference + Meetings WorldAll material published in Conference +Meetings World is copyright and remains theproperty of the publishers. No material maybe reproduced without the writtenpermission of the publishers. The publishersdo not necessarily agree with the viewsexpressed by contributors, nor do theyaccept any responsibility for any errors orinterpretation in the subject matter of thispublication.No part of this publication may be copied orreproduced, stored in a retrieval system, orbe transmitted in any form by any meanselectronic, mechanical, photocopying,recording or otherwise without the priorpermission of the publishers.CONTACTSNewsAbu Dhabi hotels put on19% more visitor nights;Australian meetingsindustry calls forGovernment investment.07Slovenia ups itsmeetings stakePaul Colston explores themeetings space betweenthe Mediterranean andthe Alps that is Slovenia.11'Creative thinking needn't cost athing and can produce great value'Conventa comes of agePaul Colston feels thegreen meetings love inSlovenia.09Gulf relationshipsGIBTM ExhibitionManager Lloyd Kenyonbridges the Gulf andspeaks to CMW.26Still in love withmeetings?Does Paris in Spring stillshape up on themeetings catwalk? SarahO'Donnell reports.17Jewels of ItalyVikki Carley looks atsome northern lights inthe Italian meetingsindustry.21Talking technologyHead of a Korean PCOBannie Kim explainshow conferences cankeep up withtechnology.25Big opportunity inBaltimoreVikki Carleyconference circulatesin Charm City aheadof AIBTM. 31CONTENTSMein meeting hostsThe meetings industry is closely allied tothe hospitality sector and all goodconference suppliers should have the skillsto host events, buyers and visitors.A good host also knows the value of thatwelcome. Now MPI President and CEOBruce MacMillan finally claims to haveproved at least part of the ROI meetingtheory through a pilot analysis of MPI'srecent World Education Congress.Coming from MPI, they are the kind ofROI results the industry can use toconvince politicians and budget holders ofthe value of meetings to the bottom line.We ought to remember also that creativethinking needn't cost a thing and cangenerate great value. Slovenia Convention Bureau's efforts andskill raised its local Conventa meetingsindustry exhibition to the level of a SouthEast Europe key industry event of trulyregional significance. Commited Conventaindividuals put together a strong coalitionwith the politicians and buyers,understanding the shared vested interest.Some imaginative and sustainabledesigns on the show floor helped no end.Galvanising a local supply chain to hosta major industry event for your industrypeers is hard. Keeping the airlines,politicians and hotels onside for the next edition of Conventa will be the next challenge.If you are hosted or hosting atInternational Confex in London this month;the recent Meetings Africa inJohannesburg, or are planning a trip toAbu Dhabi for Reed's GIBTM, I encourageyou to share your experiences with thewider industry. And don't forget to tell thepoliticians and host stakeholders of yoursuccesses, face to face of course.Paul Colston, Managing Editor.MANAGING EDITORPaul Colstonpcolston@mashmedia.netDEPUTY EDITORVikki Carleyvcarley@mashmedia.netADVERTISINGMANAGERAndrew Frenchafrench@mashmedia.net

4Conference+Meetings WorldMarch 2011www.c-mw.netNEWSMPI claims 340% ROI at WECMississippi losing: lack of hotelrooms costs JacksonCVB $13mAnalysts tip agency Motivcom for growth WORLD- Association MeetingProfessionals International (MPI)claims that delegates to its WorldEducation Congress (WEC) inVancouver last year were able todemonstrate a 340 per cent ROI(return on investment).MeetingMetrics and MYROIcarried out a study of the eventwhich calculates ROI-based onUSA- The Jackson Conventionand Visitors Bureau in Mississippiestimates US$13m worth ofbusiness events has been turnedaway from the city's conventioncentre due to its lack of aconnecting hotel. When the Jackson ConventionComplex was designed it wassupposed to include a pair ofhotels adjoining the centre. Plansincluded a 300-room CrownePlaza hotel and a 175-roomStaybridge Suites, as well as a11,752sqm retail and officecomplex. However, the space allotted forthe $200m hotels and retailcomplex is still undeveloped twoyears after the centre opened. Last year city officials pledged$3m in bonds to develop thethe total investment to attend theconference, including time awayfrom work, airfare, registration,accommodation, food andtransit, as well as the resultingfinancial impact of businessaccomplishments and lessonslearned. "Reports, includingFutureWatch 2011, haveUK- Financial analysts in theCity of London predictcommunications and eventsservices group Motivcom willcontinue to post profits in2011. Broker NumisCorporation estimated 2010'soperating profit would come inWORLD- The BestCitiesGlobal Alliance of eightconvention bureaus(Copenhagen, Dubai,Edinburgh, Melbourne, SanJuan, Singapore andVancouver) has appointedCape Town and WesternCape Convention Bureau'sExecutive Manager DavidFrandsen as its new Chair.Frandsen said that whatstarted as a brainstormingsession among five bureaus10 years ago, "has becomea mighty force of some ofthe world's top conventionbureaus with combinedresources and expertise. "This year, we will up theante with even morebusiness developmentinitiatives and hold twoclient events, one each inCopenhagen and Dubai," hesaid, describing themarketing alliance's BidIntelligence Registry as "atreasure trove of information".IMEX NewVisionfor womenWORLD - The findings of anew survey of 140 women inthe global meetings industrywill craft content of the firstWomen's Leadership Forum atIMEX in May. Timemanagement in an age of'always on' social media wasidentified as a major challenge.Respondents also flagged adesire to understand how to beassertive in the workplacewithout appearing dominant. "Survey results demonstratewomen's desire and readinessto improve their skills andremain focused on careerdevelopment is an essentialcomponent of a healthymeetings industry," said LizJackson, one of the surveyorganisers.Proske wins Coca-Cola hospitalitytender for Euro 2012WORLD - International eventmanagement agency ProskeSports has won the tender tosupport Coca-Cola's hospitalityand ticketing managementprogramme at football's UEFAEuro 2012 championships inPoland and Ukraine.Proske will manage 14,000tickets and packages during the31-match tournament,including those for VIPs.The agency's Head ofSports Dr Andreja Wieseradded: "We have alreadysecured the best possiblevenues and partners to ensurethat Coca-Cola enjoys first-class service."Proske provided hospitalityfor Coca-Cola at the FIFAWorld Cup 2006 in Germanyand at the UEFA's EURO 2008Andreja Wieserin Austria and Switzerland.indicated the importance ofmeasuring ROI as aperformance tool; now we'veproven it," says MPI's Presidentand Chief Executive Officer,Bruce MacMillan. The WEC expects more than3,500 meeting professionals atits 2011 congress in Orlando,Florida 23-26 July. at £4.1m (US$6.57m). The Motivcom group, whichowns the P&MM, Zibrant andAYMTM agency brands, hasdelivered profits and growthover the last 10 years and lastSeptember reported a 46 percent hike in pre-tax profits. Divisional Managing DirectorNigel Cooper said it was tooearly to predict record profits,"but I do know that we haveseen exceptional growth in allareas of Zibrant, P&MM andAYMTM in 2010 and have veryfull order books for 2011". infrastructure and JacksonMayor Harvey Johnson Jr. sayshe hopes to "see progress" inthe first six months of this year. Meanwhile, JCC GM LindaMcCarthy said businesscontinued to grow in terms ofevent days in 2010 but,"without the needed hotelinfrastructure, the complexwould be overlooked".Frandsentakes thechair atBestCities