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4Conference+Meetings WorldMarch 2011www.c-mw.netNEWSMPI claims 340% ROI at WECMississippi losing: lack of hotelrooms costs JacksonCVB $13mAnalysts tip agency Motivcom for growth WORLD- Association MeetingProfessionals International (MPI)claims that delegates to its WorldEducation Congress (WEC) inVancouver last year were able todemonstrate a 340 per cent ROI(return on investment).MeetingMetrics and MYROIcarried out a study of the eventwhich calculates ROI-based onUSA- The Jackson Conventionand Visitors Bureau in Mississippiestimates US$13m worth ofbusiness events has been turnedaway from the city's conventioncentre due to its lack of aconnecting hotel. When the Jackson ConventionComplex was designed it wassupposed to include a pair ofhotels adjoining the centre. Plansincluded a 300-room CrownePlaza hotel and a 175-roomStaybridge Suites, as well as a11,752sqm retail and officecomplex. However, the space allotted forthe $200m hotels and retailcomplex is still undeveloped twoyears after the centre opened. Last year city officials pledged$3m in bonds to develop thethe total investment to attend theconference, including time awayfrom work, airfare, registration,accommodation, food andtransit, as well as the resultingfinancial impact of businessaccomplishments and lessonslearned. "Reports, includingFutureWatch 2011, haveUK- Financial analysts in theCity of London predictcommunications and eventsservices group Motivcom willcontinue to post profits in2011. Broker NumisCorporation estimated 2010'soperating profit would come inWORLD- The BestCitiesGlobal Alliance of eightconvention bureaus(Copenhagen, Dubai,Edinburgh, Melbourne, SanJuan, Singapore andVancouver) has appointedCape Town and WesternCape Convention Bureau'sExecutive Manager DavidFrandsen as its new Chair.Frandsen said that whatstarted as a brainstormingsession among five bureaus10 years ago, "has becomea mighty force of some ofthe world's top conventionbureaus with combinedresources and expertise. "This year, we will up theante with even morebusiness developmentinitiatives and hold twoclient events, one each inCopenhagen and Dubai," hesaid, describing themarketing alliance's BidIntelligence Registry as "atreasure trove of information".IMEX NewVisionfor womenWORLD - The findings of anew survey of 140 women inthe global meetings industrywill craft content of the firstWomen's Leadership Forum atIMEX in May. Timemanagement in an age of'always on' social media wasidentified as a major challenge.Respondents also flagged adesire to understand how to beassertive in the workplacewithout appearing dominant. "Survey results demonstratewomen's desire and readinessto improve their skills andremain focused on careerdevelopment is an essentialcomponent of a healthymeetings industry," said LizJackson, one of the surveyorganisers.Proske wins Coca-Cola hospitalitytender for Euro 2012WORLD - International eventmanagement agency ProskeSports has won the tender tosupport Coca-Cola's hospitalityand ticketing managementprogramme at football's UEFAEuro 2012 championships inPoland and Ukraine.Proske will manage 14,000tickets and packages during the31-match tournament,including those for VIPs.The agency's Head ofSports Dr Andreja Wieseradded: "We have alreadysecured the best possiblevenues and partners to ensurethat Coca-Cola enjoys first-class service."Proske provided hospitalityfor Coca-Cola at the FIFAWorld Cup 2006 in Germanyand at the UEFA's EURO 2008Andreja Wieserin Austria and Switzerland.indicated the importance ofmeasuring ROI as aperformance tool; now we'veproven it," says MPI's Presidentand Chief Executive Officer,Bruce MacMillan. The WEC expects more than3,500 meeting professionals atits 2011 congress in Orlando,Florida 23-26 July. at £4.1m (US$6.57m). The Motivcom group, whichowns the P&MM, Zibrant andAYMTM agency brands, hasdelivered profits and growthover the last 10 years and lastSeptember reported a 46 percent hike in pre-tax profits. Divisional Managing DirectorNigel Cooper said it was tooearly to predict record profits,"but I do know that we haveseen exceptional growth in allareas of Zibrant, P&MM andAYMTM in 2010 and have veryfull order books for 2011". infrastructure and JacksonMayor Harvey Johnson Jr. sayshe hopes to "see progress" inthe first six months of this year. Meanwhile, JCC GM LindaMcCarthy said businesscontinued to grow in terms ofevent days in 2010 but,"without the needed hotelinfrastructure, the complexwould be overlooked".Frandsentakes thechair atBestCities

March 2011Conference+Meetings World www.c-mw.net5NEWSOttawa Tourismgets new SalesVice-President CANADA- Glenn Duncan isnew Vice-President of Sales atthe city convention bureauOttawa Tourism.Duncan is former MD ofTourism Development withEdmonton EconomicDevelopment Corporation.President and CEO of OttawaTourism, Noel Buckley, says: "Iam pleased to see someone ofGlenn's calibre in this positionas we approach the opening ofthe Ottawa Convention Centrein April."Euro funding for GdanskPOLAND- The GdanskConvention Bureau (GCB) haswon European fundingtopromote business tourism asthe brand mark of Gdansk andthe Pomeranian Region. Thefunding will supportpromotional materials,statistical research into businesstourism and membership oforganisations such as theInternational Congress andConvention Association (ICCA)and Meetings ProfessionalInternational. It will also enablethe bureau to exhibit attradeshows and roadshows.The project is co-financed bythe Regional OperationalProgramme for Pomerania.The GCB brings two ICCAconferences to Gdansk in 2011:the Sales and MarketingProgramme and the CentralEuropean Chapter Meeting. The Convention Bureau ofPoland (CBP), meanwhile, hasdrafted a charter of rights andresponsibilities for all thecountry's regional conventionbureaus. Agreements have beensigned for promoting Poland toevent organisers, with Gdanskand Szczecin bureaus the first tosign up.The CBP is also to introduce a certification programme formeetings and events organisers."Convention bureaus in Polandare rapidly-developinginstitutions," says CBP ManagerKrzysztof Celuch. Opposition topush for $700mconventioncentreFlorence togauge impact of eventsAUSTRALIA - New South WalesOpposition Leader BarryO'Farrell has declared that ifelected in the coming Stateelections, he will push for a newconvention centre for Sydneyand would want to be known as"the infrastructure Premier". The proposed AU$700mconvention, hotel andentertainment complex would belocated in Darling Harbour."We hosted the best everOlympics," said O'Farrell whoseparty's convention centre plansare for the development to bedelivered as a Public PrivatePartnership. The statementfollows recommendations from acoaltion-commissioned industrypanel which claimed NSW losesup to 220 business events a yeardue to outdated facilities.A new centre would help Sydneyin its fierce competition withMelbourne and Brisbane for abigger share of internationalconference business.The BESydney conventionbureau recently welcomed theannouncement by the NSWState Government to commit tothe expansion of conventionspace in the city's DarlingHarbour area. Hofburg Vienna figures, a way to beat the crisisAUSTRIA - Internationalconference venue HofburgVienna says its 345 eventsattracted 325,000 visitors to thecity in 2010. Forty of Hofburg'sconferences brought in 16,000delegates, "a segment worth35,000 bed nights to the city,"said MD Renate Danler. Therewere also 220 meetings of theHofburg-based Organisation forSecurity and Co-operation inEurope, which brought in65,000 additional delegates.Conferences, meetings andcorporate events accounted formost of the ?10m annual venuerevenue, with Danler claiminggood bookings for ball eventsand international medical andpolitical conferences. Sheforecast the business would add?190m worth of value for thecity in 2011.Online airline booking wars over GDS intensifyUSA - Tensions are high asthe travel industry waits to see if other major airlines are about to join AmericanAirlines' battle to take backticket inventory from theGlobal Distribution System(GDS).American Airlines had madean aggressive move againstthe GDS agencies before theNew Year, when it pulled itsfares from (ownedby Travelport). The GDS lobby struck backwhen Expedia, which usesboth Travelport and Sabre forflight information, removedAmerican Airlines' fares fromits flight search. The GDS discounting modelseemed to work when theairlines had excess capacity.Now with seat capacity at 87per cent there's a turf war overwho gets to keep the money.The National Business TravelAssociation (NBTA) championsthe old system, claimingbusiness travel buyers itsurveyed overwhelmingly (89%)expect an increase in travelcosts if the airline industrymoves en masse to adopt itsown systems. These would besystems similar to the DirectConnect model that AmericanAirlines brought in to bypassthe existing GDS.American Airlines has sincestruck a deal with agency todistribute its flights using AADirect Connect. "In today's competitivemarketplace, it is important tobe free to customise productofferings to improve thecustomer experience, as wellas distribute products in away that does not result inunnecessary costs," saidAmerican Airlines spokesmanRyan Mikolasik.ITALY- The FlorenceConvention Bureau, under apartnership with the city'sCentre for Tourism Studies, willmeasure the economic impactof events in the region for thefirst time. The bureau has alsoestablished an academicambassador programme as partof its drive to bring internationalscientific conferences to the city.