page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84

34 / CONFERENCE & MEETINGS WORLD / ISSUE 67InterviewTop of the classCMW MEETS WITH VIENNA CONVENTION BUREAU'S CEO CHRISTIAN MUTSCHLECHNER TO FIND OUT THE CITY'S WINNING MEETINGS FORMULAienna, in Austria, tops the International Congress and Convention Association (ICCA) city rankings, with 154 qualifying meetings, what's the secret to your success?Vienna offers three conference centres, Hofburg Vienna, Austria Center Vienna and Reed Messe Wien, a good meetings infrastructure is integral. A quality hotel offer is also important and Vienna offers 25,500 hotel rooms within the city limits. Lastly, a city needs to work for delegates and Vienna has a good public transport system, is easy to orientate and offers a large amount of green spaces and parks.How many meetings and conventions does Vienna host annually? In 2011 Vienna hosted more than 3,000 association meetings and corporate events. This represents around 1.4m overnight stays in the city and a contribution to the national GDP of ?838m.Where is the bureau focusing its marketing efforts? The strength of Vienna is the international association meetings market, especially European association meetings. Association meetings represent 1.1m overnight stays in 2011 compared to 330,000 overnight stays coming from the corporate meetings sector. Therefore, we focus our attentions on the European, followed by the international, association meetings market.What are meetings clients looking for in your destination?Association planners are looking for easy accessibility and easy logistics. We know also from our own reserach that delegates are focusing more on the quality of scientific content, and less on consuming the 'touristic' aspect of a destination during a scientific meeting. Any new venue developments in Vienna to look out for this year?The large infrastructure is in place, however we have two major developments which have an impact on the meetings industry in Vienna. Firstly the construction of our new central train station (unifying four separate train stations in the city to one) which will make accessibility of the city better and easier for delegates. Second the construction of the new buildings of the Vienna University of Economy, situated next to Reed Messe Wien and allowing us to benefit from the Lecture Hall Centre at the University in combination with large meetings at the Reed Messe Wien. VAbove: Christian MutschlechnerBelow: Reed Messe Wien The strength of Vienna is the international association meetings marketVIENNA CONVENTION BUREAU

SERVICES OF THE VIENNA CONVENTION BUREAUVIENNA CONVENTION BUREAU:Untere Augartenstrasse 38 / Top 51020 ViennaAustriaT: +43-1-211 14/500F: +43-1-214 61 17christian.mutschlechner@vienna.infowww.vienna.convention.at? WE HELP YOU TO CHOOSE THE PERFECT LOCATION FOR YOUR EVENT IN VIENNA? WE RESERVE THE REQUIRED HOTEL ROOM ALLOCATIONS FOR YOUR EVENT? WE PUT YOU IN CONTACT WITH THE LOCAL SERVICE PROVIDERS? WE ENSURE THAT VIENNA IS SUCCESSFUL IN ITS BID TO HOST YOUR EVENT, WE DESIGN BID BOOKS AND POWERPOINT PRESENTATIONS? WE ARE HAPPY TO ARRANGE SITE INSPECTIONS ACCORDING TO YOUR REQUIREMENTS? UNDER CERTAIN CONDITIONS, WE OFFER FINANCIAL SUPPORT FOR INTERNATIONAL ASSOCIATION MEETINGS HELD IN VIENNA IN JULY AND AUGUST, AND FROM NOVEMBER THROUGH TO MARCH? WE PROVIDE YOU AS A PLANNER AND YOUR DELEGATES WITH FREE OF CHARGE PROMOTIONAL MATERIAL SUCH AS BROCHURES, VIDEOS, DIGITAL PICTURES AND CITY MAPS? WE PUBLICISE YOUR EVENT FREE OF CHARGE IN THE ONLINE VIENNA CONVENTION CALENDAR