page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84

ISSUE 67 / CONFERENCE & MEETINGS WORLD / 57Nordic: Denmark Denmark is the southernmost of the Nordic countries, located southwest of Sweden and south of Norway, and bordered by Germany International meetings and congresses accounted for 1.2m bednights generating an economic impact of US$300,000 per year Copenhagen's Bella Center hosted 170,000 politicians, offi cials, reporters and NGOs during the 13-day COP15 conference making it the largest event ever held in Denmark Close to 300,000 room nights generated by 50 future international association meetings were reported secured by the bureau in 2011 Future events lined up include the Alzheimer's Association International Conference, July 2014, for 6,000 delegates, and Forum for European Neuroscience, July 2016, for 8,000 Copenhagen has 21,000 hotel rooms and a meeting capacity for up to 20,000 delegates Denmark's second largest city, Aarhus has 1,500 hotel rooms plus another 5,000 in the central region of Jutland. The city has a capacity for 3,500 delegates with The Scandinavian Congress Center having space for 2,400 Aalborg is the third largest city with 1,735 hotel rooms and a capacity for 2,400 delegates. The Aalborg Kongres and Kultur Center, based in North Jutland, can host up to 2,414 delegates Copenhagen Airport is Scandinavia's busiest with direct connections to a total of 132 destinations, 19 of which are intercontinental. Low cost traffi c made up 15 per cent of all scheduled services for the fi rst quarter of 2010 The European Wind Energy Association will bring 10,000 delegates to the Bella Center for its 2012 convention. Its Head of Events, Anja Magry, said the city's "compact layout and public transport were key attractions for reducing the environmental impact of the event".Fast factsDenmark making its mark on sustainable meetingsDenmark is leading the way in the field of sustainable meetings, proving they do not have to cost the worldThis year is an exciting time for Denmark's meetings industry with the country hosting the Presidency of the Council of the European Union in the first half of 2012. As a result, the Danish Ministry of Foreign Affairs will organise over 100 meetings for 15,000 delegates visiting the country. It hopes to achieve the ISO20121 sustainability standard. For sustainability reasons the EU meetings will be held in only three venues: Bella Center from January to April; Forum Horsens from April to June; and Eigtveds Pakhus in Copenhagen throughout the Presidency. Industry stakeholders have partnered to create an ambitious Danish Sustainable Events Initiative, which will improve Danish actions to profit from sustainability in action and leverage the momentum of the EU Presidency. It includes stakeholder engagement, event management standards, measurement and leadership commitment. In 2009, the capital hosted the world climate change conference COP15. At the event, the city launched the Copenhagen Sustainable Meetings Protocol and since then the number of certified hotel rooms has increased to 43 per cent nationwide and 63 per cent in Copenhagen. Destination management company, First United's Fleming Madsen says the country is highly innovative in terms of the environment, food and delivers a high quality event. "However," he adds, "its weak spot is that salary levels prohibit excessive staffing." Wonderful Copenhagen secured twice as many conventions in 2011 as in 2010. The Bella Center held 127 events in 2011, an 11 per cent increase year-on-year. One reason for the increase was said to be the opening of the Bella Sky Hotel in May 2011. "Investing in the largest hotel in the Nordic region has made us an even stronger player," said Bella Center CEO Arne Bang Mikkelsen. "With 31 extra conference rooms we can attract more."Denmark has been ranked the fifth easiest place to do business in Europe in 2012 by The World Bank. "The Danes like to think out of the box and focus on dialogue at business events," says International Sales and Marketing Manager for Business Tourism at VisitDenmark, Jonathan Cohen. "They consider all aspects of the event and then tailor it to ensure the client gets a high return on meeting investment."Above: Congresses at the Bella Center, Copenhagen. Below: The Bella Sky HotelBednights generated a year by international congressesVISITDENMARK STATISTICS1.2M