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Have your say72 / ConferenCe & Meetings World / issUe 67Dear Editor,We facilitate hundreds of meetings, conferences and events over the course of a year. Our business is growing despite the recession. I don't say this to boast, but to highlight that there are huge opportunities for venues; over 90 per cent of the work we do takes place in hotels.If a hotel is struggling they should look to the service they are offering prospective and existing clients. Fixed hotel 'packages', forever increasing health and safety reasons why space cannot be used for a specific purpose and general inflexibility are three reasons why we walk away from venue space. Sadly, the people who manage the events on a day to day basis often have their hands 'tied' by management who are focussed on a rigid tick-box approach to selling venue space.I am amazed at how many venues still fail to get the basics right. When you pre-order teas and coffees at 10.30am and they don't arrive it can take the focus away from the business of the meeting and disrupt the flow of the day.We work with venues who are genuinely interested in the type of event we are organising and the results we need to achieve. I have learnt that no matter how stunning or prestigious the venue, ultimately, if the service is outstanding and you can build a good rapport with the venue then pretty much any four walls will do.Katherine Woods, Founder of Meeting MagicLetters@ready2spark: #eventprofs, please join me in congratulating @JeffHurt (CMW blogger - Ed) for being named #PCMA Educator of the Year. Well deserved! @mexiaPR: #Venue #PRtips - invest in great photography for media use - quality images of venue and events held help your PR @ManhattanMan76: Social media, location-based app Foursquare will bring 250,000 restaurant menus to your phone, making it easier for #eventprofs and attendees on the road @Irishcosgrove: Early bird pricing has always motivated my purchase timing @midgedobbs: Is this an effort redemption? Pres Obama's new National Travel and Tourism Strategy @MassConvention: First paperless board meeting: check! We're getting greener every day. #greenmeetings @MidwestMeetings: Using Facebook to decide a meeting destination? That's happening right now @MPIToronto: #Eventprofs ~ personal vs. business use on social media. How do we use each?@Eventsforce: Does your event website have a global audience? If so, are your websites multilingual?@Swantegy: Even the most dedicated #event planners need to refresh their approach sometimes!@KMacInnovation: Event marketing investments to outpace economic growth in 2012Top TweetsFor all the latest breaking news, daily updates, visit:www.c-mw.nethave your say. send your letters For publiCation to: vcarley@mashmedia.netIf the service is outstanding.any four walls will doDear Editor,Well, actually the time for hybrid events has probably been much earlier, as the necessary technology has been around, but what about the skills of people to produce a successful hybrid event? A video camera in a conference room and an invite to an audience to view what's happening is not a hybrid event. Engaging both the remote and face to face audiences as one is crucial to the success of a hybrid event.In a similar way to social media being accepted as more than a passing fad, I see event professionals in all sectors, whether as venue suppliers, event suppliers or planners, will need to understand the impact and opportunity that is provided via extending the reach of an audience through hybrid events.If you are an event professional, are you going to wait until hybrid events are accepted as being 'the norm' or are you going to put yourself ahead of your competition by seeking out the new skills/processes that are required in running a truly successful hybrid event? Not all events have to be hybrid and that is something that will come as a relief to some event professionals, but for those that want to develop their skills and become even more valuable to their clients then the opportunity and challenge of hybrid events is calling you. Hybrid events are here to stay and they already have an impact on the events landscape and that is set to become only stronger given the key issues facing all sorts of organisations on the need for keep costs as low as possible, maximising return on investment and of course not developing a carbon footprint the size of the Sahara. Paul Cook, MD of Planet Planit and Meeting Professionals International UK President 2007/08The time for hybrid is now, get ahead of the norm

Cape TownThe port city of Cape Town is a city of great beauty shaped by its history, people and in particular by its natural setting and cultural resources. Often referred to as the gateway to Africa because of its large harbour, the city is well placed to service ships travelling between Asia and South America, and is the home to many companies that provide oil and gas services along the west coast of Africa.Next month CMW travels to Cape Town to experience is meetings and convention offering. The city has started work on its planned 'convention precinct', a development that includes a major expansion of the Cape Town International Convention Centre (CTICC) hoped to create 8,000 jobs each year.The expansion of the CTICC and other urban regeneration projects is hoped to boost Cape Town's international reputation as a globally competitive business destination, and expected to contribute to economic growth through overseas business and job creation.Please send any information, news and submissions for the Editor's attention to Advertising enquiries to Paul Davies: CONFERENCE & MEETINGS WORLD THE MAGAZINE FOR THE GLOBAL MEETINGS COMMUNITYNext Issue