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Brazil has everything your event needs for it to be successful. The cities have  rst class modern international convention centers and hotels, with around the clock security, top brand shops and restaurants that explore Brazil's rich culinary diversity as well as exclusive tourist attractions.Whatever your event may be, Brazil is its destination.Salvador, is calling youHold your event here

CONTENTSCONTACTSmANAgiNg EdiTOrPaul Colstonpcolston@mashmedia.netdEPUTy EdiTOrVikki Carleyvcarley@mashmedia.netAdvErTiSiNg mANAgErAndrew Frenchafrench@mashmedia.netPUBLiSHiNg dirECTOrPaul Daviespdavies@mashmedia.netCirCULATiON & mArKETiNg mANAgErChris Lynasclynas@mashmedia.netPrOdUCTiON mANAgErLuke Spaldinglspalding@mashmedia.netPrOdUCTiON ASSiSTANTJulia BallSENiOr dESigNErClaudia CoutsidesSTAff WriTErSarah O'DonnellPrinted by GeminiMash Media Group Ltd Faraday House39 Thornton RoadWimbledonLondon SW19 4NQUnited Kingdom Tel: +44 (0)20 8971 8282 Fax: +44 (0)20 8971 8283E-mail: info@mashmedia.netWebsite: www.c-mw.netISNN 1747-0463© Copyright Conference + Meetings World All material published in Conference + Meetings World is copyright and remains the property of the publishers. No material may be reproduced without the written permission of the publishers. The publishers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors or interpretation in the subject matter of this publication.No part of this publication may be copied or reproduced, stored in a retrieval system, or be transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publishers.The politics of actionThe European meetings industry market appears to be returning to happier times following a long and, for some, drawn-out recession. At least that is the impression our CMW team got from a record-breaking IMEX in Frankfurt recently.Not only does the industry seem to be getting back on its feet, but feeling confident enough to put the case for its economic impact to government in ever more bold terms. The IMEX Politicians Forum this year brought government officials and economic leaders from 25 countries. Some politicians obviously still need convincing, not least in the UK, where despite the recent formation of an All-Party Parliamentary Group on the Events Industry, there was a total 'no-show' by any UK Members of Parliament.Just as the US has so often been the driver of the world economy, our attention this past month switched to the US, on the back of the inaugural Reed Travel Exhibitions show, AIBTM, in Baltimore and the International Association of Congress Centres' (AIPC) annual conference in San Diego. Much of the blue sky thinking on the industry's future seems to be coming from Stateside.Conference and Meetings World is also raising its game and is making the leap from 34 pages to over 100 in our next edition, out in October, the first in our new quarterly format. We are upping both the quality of the paper stock and circulation as our project grows from its six-year infancy. We have invested in this change as a result of positive feedback from you, our readers, and recommend to those that need their daily fix of international meetings industry news to pay even closer attention to our website: www.c-mw.netWe look forward to serving and building an ever-widening international meetings community of professionals and to a creative and busy dialogue with you all.Paul Colston, Managing Editor.CONTENTS04NewsGerman meetings survey launched, GBTA launches advocacy group, MPI expands into Turkey.07Moving on upThe ICCA country and cityrankings are released.09Virtual in the mixAn extract from Grass Roots Meeting Industry Report 2011.13DoubletakeDoubletree by Hilton celebrates its 250th milestone hotel.17IMEX does VegasA preview of the very first IMEX America.21LondonHow does London fare as a convention capital?26PragueSarah O'Donnell finds this historic city holds modern meetings.34IMEX in picsAll the action from IMEX in Frankfurt.June 2011 Conference+meetings World 3"Conference and Meetings World is also raising its game and making the leap from 34 pages to over 100 in our next edition out in October"