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FEATUREGym for Life in 2013, Congress of the International Society ofUniversity Colon and Rectal surgeons in2014 and the World Small Animal VetinaryAssociation in 2014 What new strategies and initiatives can welook forward to seeing from CTICC? While continuing to target the associationsmarket, we plan to broaden our focus. Wesee great potential for growth in theinternational NGO business. While CTICChas hosted events from organisations suchas the UN, we hope to attract much moreof this business. I recently attended the UNGlobal Compact (UNGC) CEO Summit inNew York and visited Washington with theaim of further strengthening ties in thissector. With expansion on the cards, CTICC alsoplans to grow its exhibition and trade faircomponent. What of the competition from otherAfrican venues? CTICC is the leading convention centre onthe African continent. In terms of the globalICCA worldwide rankings, Cape Town isranked 35th. In terms of international associationmeetings, the city, with 49 ICCA qualifyingmeetings, ranks above Johannesburg (128),which had 13 meetings, and Durban (231),with seven that met the ICCA criteria.Which international meetings industryassociations do you find valuable and why? Three critical associations for us are AIPC(the International Association of CongressCentres), UFI (International Trade FairAssociation)and ICCA (InternationalCongress and Convention Association). APIC is an ideal peer review platform for14September 2010 Conference+Meetings World www.c-mw.netCape Town is ranked 35th by ICCACTICC to continually benchmark itselfagainst international industry best practice. Trade fairs and exhibitions are animportant component of our core businessand an association body like UFI is a pivotalplatform for CTICC to grow this sector. Lastly, as CTICC focuses on targeting theAssociation market, ICCA is an invaluableplatform for international conference leadsand for networking. My recent appointment as chairperson ofthe ICCA Africa Chapter will further assistCTICC to achieve its vision. What are your environmental policies? As a centre where business principles arebuilt around the ethos of sustainability,climate change and the reduction ofgreenhouse gas emissions is a major priorityand one that informs our businessprocesses. CTICC is one of the few conventioncentres in the world that has had its processcertified according to the internationalsystems standards ISO 9001(QualityAssurance), ISO 14001(EnvironmentalManagement) and OHSAS18001(Occupational Health and Safety). CTICC is also the only convention centrein Africa that is a signatory to the UNGlobal Compact and is one of the foundingmembers of the Global Green Alliance,formed by CTICC and two of the world'smost eco-friendly convention centres: theMelbourne Convention and ExhibitionCentre and the Arena and ConventionCentre Liverpool.What is the most difficult problem youface in developing CTICC? One of the centre's key challenges is skillsretention. CTICC is in the fortunate positionof attracting a high calibre of staff. Thechallenge is how we retain and furtherenhance skills development. Another challenge is space constraints.Over the past seven years the centre hasseen an increased demand for exhibitionspace that CTICC is not able to fully meet.As a result we have not had the opportunityto grow. What single piece of business at thecentre you have taken most pride in? It's hard to choose one event when we havehosted so many. A highlight was theInternational Diabetes Federationconference in December 2006. Thisattracted over 12,000 delegates and wasthe first city-wide conference that CapeTown ever hosted.Another memorable event hosting the2010 FIFA Final Bid Draw in December, theperfect opportunity to showcase Cape Town. The CTICC took the decision to split exhibition and conference spaceseen a definite change in attitude. WithSouth Africa landing the World Cup, I thinkthe Government realised the potential andimportance of hosting international events.A strategic events forum was formed by theCity of Cape Town, with the specific aim ofensuring that Government and industry worktogether to attract international conferencesand meetings. A successful demonstration of thispartnership was Cape Town's bid to host the17th Conference of Parties (COP 17) of theUN Framework Convention on ClimateChange in 2011. How has the global recession affectedbusiness? Since inception, CTICC has focused ontargeting the associations market, which isfairly recession-proof. While CTICCmanaged to meet its targets, the effects ofthe recession were definitely felt and thecentre saw a reduction in delegate numbers,rental space and shorter conference days. Despite the challenges, the centremanaged to retain its clients with a strategycentred around long-term businesssustainability. What new conference business has beenwon lately?

The right place, anytime.With our doors open 24/7, 365 days a year the CTICC is a place where opportunity never knocks. Instead, it roams freely. As a result the CTICC has become one of the Southern Hemisphere's leading hosts. With our versatile venues, innovative services, picturesque setting and environmentally sustainable packages, we offer event co-ordinators and their delegates a successful and rewarding event every time.Cape Town International Convention Centrewww.cticc.co.za | Up to 10 000 m2 of sub-divisible, column-free exhibition space | 2 large auditoria | A magnifi cent ballroom (2 000 m2)with majestic city views | 33 meeting and function rooms | A roof-top terrace | 2 exquisite restaurants | 1 400 secure parking bays