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September 2010Conference+Meetings World17AIPCThroughout May and June 2010Red7Media conducted anexecutive level survey coveringcongress and convention centre trends.The survey was sent to all AIPC membersand about 150 non-members around theworld. The response rate from memberswas 71 per cent.Key themes emerging from theresearch include centres reporting anaverage four per cent global revenuegrowth, on 1-2 per cent event andattendance growth. Pricing rates were reported as holding orincreasing, although top clients werenegotiating more and asking forincentives. Other trends picked up included anincrease in focus on new revenue andservices.Management roles are changing andthe building boom shows no sign ofslowing, with 59 per cent of venueshaving a new build or expansion projectunderway or opened in the past threeyears. Primary technology and service interest isin wireless internet access; higher quality,high-tech meeting rooms; and environmentconditions (HVAC, lighting, etc.). Primary client trends and requirementsare increased negotiations; shorterbooking windows; and higher-qualityfood and beverage. In terms of ownership structures,Government, at various levels, continuesto play the majority role. Although, theparadox is that 52 per cent of centresreplying are privately managed.Revenue is expected to grow fasterthan bookings and attendance when thefull figures for 2010 are known. Thethree categories are reportedly up,respectively, 4.2, 1.4 and 1.6 per cent.However, Africa and Asia are mostWe offer highlights from a major survey of global convention centre managers undertaken by researchand consulting company Red7 Media and presented by MD Michael Hughes at this summer's Associationof International Convention Centres' (AIPC) Congress in Liverpool. Tomorrow's Congressand Convention Centresoptimistic with double-digit predictions,European respondents predict a moremodest revenue rise of 2.4 per cent andthe US is even gloomier with a forecastof revenues moving up just 1.4 per cent.In terms of number of events held inthe centres surveyed, Latin Americanrespondents are expecting a drop of 7.5per cent, the USA 2.4 per cent andEurope expecting no change. Australia and Asia lead the optimists,forecasting 6.8 and 12.8 per centincreases in number of events held. The global total, nevertheless, roundsup into negative territory of an overall -1.4 per cent drop in expected number ofevents.Attendances at events are expected tomirror the regional differences in theprevious two categories, with Asia themost optimistic (11.5per cent); Europe is2.5 percent and the USA 1.2 per cent.Latin America posts a drop in expectednumbers of the order of 10 per cent.Sixty one per cent of respondents reportthey have added new revenue streams,mainly through expansions, more foodand beverage outlets and event services.Secondary sources of revenue mentionedinclude:. Booking more entertainment-relatedevents. Launching own events usuallyentertainment-based . Signage and advertising. Package offers. Registration. Parking. Event management To the question: 'Does your facilitybusiness turn a gross profit, net of anydebt service or loan payments related topast or current construction ordevelopment?' 57 per cent answered Yes.And 61 per cent said they received nogovernment subsidies or loans.