behind the colours, you'll find...the perfect partner for International Events" Impeccable is the word. It's been a fantastic, excellent experience. The real star of the Congress has been the congress centre and the people who supported our work. One of the best conferences we've ever done! "Luc HendrickxDirector of Congresses, International Diabetes Federation, 12,000 delegatesProud of offer ecoresponsible optionsto support your green event.
IMEX US PreviewISSUE 65 / ConfErEnCE & MEEtIngS World / 15Viva las IMEX AmericaAhEAd of thE InAUgUrAl IMEX AMErICA MEEtIngS And InCEntIvES trAdEShoW In lAS vEgAS, CMW fIndS oUt If thErE'S MorE to MEEtIngS In SIn CIty as Vegas is a notorious convention destination often described by delegates as a guilty pleasure. The town was rejected in force by corporates during the global financial crisis when companies, as part of the Troubled Asset Relief Programme, deemed the 'resort' subject to event restrictions. Despite its perception as a jolly haven, Las Vegas is still an international meetings heavyweight with a ream of impressive statistics. Last year alone it welcomed over four million delegates, who attended 18,004 conventions. Recent research by the Las Vegas Convention and Visitors Authority (LVCVA) found events that move to the city experience an increase in attendance of 14 per cent. Exhibition visitors also spend 2.5 to hours longer on a Vegas show floor. In terms of hotel occupancy, the city stood at 80 per cent in 2010 with its 148,000 rooms, compared to the US average of 58 per cent. The LVCVA said the city saw a double-digit growth in overseas visitors last year. "International visitors are one of the key growth markets," said LVCVA President and CEO Rossi Ralenkotter. "Our goal is to increase the international market share to 30 per cent over the next 10 years."With these healthy statistics in mind you can see why IMEX Group's Chairman, Ray Bloom chose Las Vegas when he decided to bring his successful Frankfurt-based meetings tradeshow to debut in the US. IMEX America is expecting to welcome 1,500 exhibitors, over 2,000 hosted buyers and thousands more visitors when doors open on 11 October at the Sands Expo. In terms of the make up of hosted buyers, 80 per cent will be American. The remaining will be international buyers with an interest in North American markets. The show lasts three days but, when combined with co-located events, it will last for a week. WordS Sarah O'DOnnell PICtUrES laS VeGaS neWS BUreaUAbove: The iconic Las Vegas stripLWe are looking forward to delivering a truly international show for the US marketIMeX GrOUp'S ChaIrMan, ray BlOOM