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5The spectacular EDF Energy London Eye never fails to wow the crowds, and a classic VIP Champagne experience continues to excite delegates and team members from around the world. Enjoying a glass of bubbly whilst taking in the remarkable panoramic sights of the capital is sure to inspire and entertain the team.6A bespoke, hands-on master class is the perfect activity to bring the team together. At the Cocktail Master Class in the Fifth Floor Bar at Harvey Nichols, groups will be guided through classic cocktail combinations and bartender's top tips, before being let loose to perfect those tricks of the trade. Soak up the drinks with lunch before indulging in some retail therapy!7Take them behind-the-scenes with a backstage tour of the National Theatre. Following in the footsteps of some of the greatest actors and directors of the last 35 years, expert guides reveal the secrets that bring works to the stage. No two tours are ever the same, with rehearsals, set-building, prop and costume-making all happening on site. Finish with a glass of bubbly on the theatre's divine rooftop terrace bar, The Deck.(London Bridge), which will contain London's first six-star 195-room Shangri-La hotel. As well as a city which is able to deliver on the physical spaces and venues - London is also recognised as the UK's leading incentive destination*. With the combination of history and heritage mixed with the new and modern, it's the ideal backdrop for any motivational incentive trip. For an event organiser, where else in the world could you open the iconic Tower Bridge whilst sailing along the River Thames in a tall ship, before closing the Tower of London at the Ceremony of the Keys? Or which other city could you give you a team building cooking course in Jamie Oliver's Fifteen restaurant, followed by cocktails at Fortnum & Mason finished off with dinner at London's oldest Smoked Salmon factory overlooking the 2012 Olympic Park. As well as a fantastic opportunity to engage with external visitors, the London 2012 Olympic and Paralympic Games represent an amazing opportunity for UK businesses and groups to use the Olympics as a key motivational tool or theme for business events and meetings. Ten Top Incentive activities in LondonTo inspire you more, the team at London & Partners - the Official Convention Bureau for London - have come up with ten amazing business and incentive events which are sure to inspire, enthrall and amaze your delegates or teams:1 The Dorchester is celebrating its 80th Anniversary this year so why not create the ultimate incentive trip by holding an event at the Three Michelin star 'Alain Ducasse at The Dorchester'. The private dining room serves delicious French cuisine and is the ultimate in fine dining.2 Charter your own speedboat for an exhilarating Thames Rib Experience, a must for thrill-seekers, and anyone wanting to discover their inner spy! Journey along the river to the sounds of James Bond while an expert guide provides an insight into London's iconic sights. 3Treat yourselves to the sumptuous Prêt-à-Portea at the 5-star Berkeley hotel. Afternoon tea in the capital has never been more popular as an incentive, so wow your team with this quintessentially English delight inspired by the latest fashion collections and is served on stunning Paul Smith china. 4 A trip to London wouldn't be complete without a tour around iconic sporting and entertainment venue, Wembley Arena. Play 5 a side football on their new AstroTurf pitches or have a football themed drinks event on the roof of Wembley Stadium.grand white Georgian buildings and beautiful squares, Belgravia is an oasis of exclusive boutiques, beauty salons and galleries. Take a break from pounding the pavements with a mid-morning coffee and chocolate tasting at renowned Rococo Chocolates. CheLsea FooTbaLL CLubChelsea Football Club is one of the most versatile, sophisticated and well equipped sporting events venues in London. Situated in the Royal Borough of Hammersmith and Fulham, it's cited as one of London's most stylish and flexible incentive destinations in the capital. From a world-class sports venue and museum offering matchday and non-match day packages, a Michelin-starred chef's restaurant serving mind-blowing cuisine as well as luxury accommodation and a stylish spa - every option for an incentive trip or meeting is catered for. Business groups are able to experience some of the luxuries associated with match day entertainment but without the corporate price tag. A typical bronze package that Chelsea FC offer includes a delicious pre-match fine dining menu, VIP seating in the west middle or upper tier (around the penalty area), a complimentary bar available throughout the day (until an hour after the final whistle), a full time savory selection of finger foods and a glossy match day programme. With the package being offered at as little as £99 per person, Chelsea FC really does 'score' high on any events radar!8Be zookeepers for the day at ZSL London Zoo, where groups of five can learn first-hand about what life is like as a zoo keeper. This hands-on, quirky activity will get your teams up close and personal with some of the most popular animals, and provide an insight into the workings of the zoo and its conservation programmes. Teams can reunite at the end of the day to share their experiences over a cocktail in the Komodo Dragon House!9 End the trip on a high with a hit West Endshow! London offers some of the world's best theatre and musical productions, boasting a huge range of performances to suit all audiences and tastes. Many theatres also offer post theatre after parties where your guests can meet the stars of the show.10 Explore one of the most prestigious destinations in London with a luxury shopping tour of Belgravia. Characterised by ZsL London ZooTo get inspired and take advantage of our free and impartial advice contact London & Partners, the official Convention Bureau for London. +44 (0)20 7234 5833 or or go to londonandpartners.comLondon & Partners will be at EIBTM this December- (stand G200) to make an appointment email -*London was voted Best Incentive Destination in the Conference & Incentive Travel Magazine (C&IT) Hot List 2010.Advertising Feature

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