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46 / ConferenCe & Meetings World / issUe 65Advertising Featuretherapy. It underscores our interest in bringing the conference to Malaysia so that our colleagues from around the world can learn from such best practice." Malaysia will be hosting the 7th International Aids Society (IAS) HIV Conference in Pathogenesis, Treatment and Prevention, with 5,000 delegates."Hosting the IAS HIV conference in Malaysia in 2013 will not only be attractive to our delegates in terms of destination (touristic aspects, value for money) but it is also centrally located in Asia to attract HIV professionals from neighbouring countries," said Ms Rey.In addition, the annual Human Genome Meeting (HGM) organised by the international Human Genome Organisation (HUGO) will be held for the first time in Kuala Lumpur in 2015. The HGM 2015 is expected to attract 1,000 delegates comprising researchers, academicians, clinicians, students and others in science and human genome industry to Malaysia."Malaysia is rising in South East Asia in investment and quality of genomic and genetic sciences. Its hosting of HGM 2015 is a mark of international recognition of these advances," said Professor Edison T Liu, President of HUGO.Malaysia leaped three spots to 28th position in the latest ICCA country rankings. The number of meetings hosted grew 24 per cent, from 96 meetings (2009) to 119 meetings (2010). Malaysia retained its position as one of the top 10 meeting destinations in Asia Pacific. engaging MalaysiaMalaysia's Positioning as ChaMPion aMongst eMerging eConoMies is Key to Bid sUCCesstrategically located in the heart of South East Asia between the two booming economies of China and India, coupled with its multi-cultural diversity and excellent value for money, Malaysia offers a compelling proposition for international associations headquartered in Europe aiming to connect with Asia and increase their profile in the world's most populous region. Malaysia's strength in engaging with new and emerging economic centres lies in its rich historical links with China, India and the Middle East while simultaneously enhancing ties with the West.Mr Zulkefli Hj Sharif, Chief Executive Officer, Malaysia Convention and Exhibition Bureau (MyCEB), said: "Our recent success in securing international meetings is supported by Malaysia's positioning as a role model among emerging economies and as Asia's education hub. Hosting a meeting in Malaysia means international associations can use the opportunity to engage with their Asian counterparts, raise their association profile and create interest in their respective fields in this region of four billion people."As outlined in the national Economic Transformation Programme (ETP), Malaysia aims to become a high income and developed nation by 2020. Investments in key economic areas including medical sciences, technology, oil and gas and education are expediting progress and advancements for the country in the respective fields. As Ms Anouk Rey, Conference Director of International AIDS Society based in Geneva, Switzerland, attested, "We are very impressed by the Malaysian government's commitment to provide free HIV treatment to all Malaysians in need of antiretroviral above: Kuala lumpur Convention CentreBelow: Malaysia is Asia's 'education hub'S