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South AfricaISSUE 65 / ConfErEnCE & MEEtIngS World / 71''The success of the 2010 FIFA World CupTM was a great achievement for South Africa, showing that the country had the capacity, infrastructure, variety of tourism offerings and a nation of welcoming people, to stage any major international event, big or small," Roshene Singh, Chief Marketing Officer at South African Tourism (SAT), told CMW, adding that it was World Cup qualifies SA for next stageSoUth afrICa haS US$222M Worth of Major ConfErEnCE and EvEntS bUSInESS nEttEd for thE nExt fIvE-yEar pErIod aS It MakES ItS World CUp lEgaCy playWordS Paul ColstonSouth Africa's mark as World Cup host, the highest ever awardedFIFa9/10now up to the business tourism industry to leverage the new recognition that South Africa enjoys as a major international meetings destination. "Ranked as the leading business tourism destination in Africa (ICCA 2010), South Africa's USPs, according to Singh, include "unique combination of incentive offerings, spectacular landscapes, wildlife and cosmopolitan cities". SAT statistics show the next five years will see the country host more than 200 corporate meetings and association congresses and bring over 300,000 delegates into the country. "Our success in attracting events like the UN Climate Change Conference (COP17/CMP7) and the 123rd International Olympic Committee Session in 2011, demonstrate our ability to host above: vuvuzelas and South african verve captured the world's imagination