page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110

Association viewISSUE 65 / ConfErEnCE & MEEtIngS World / 95There was a need identified to assemble a database of documented examples in a variety of categories that could be used as case studies and to identify key audiences, along with the specific language and formats required to address each.Where do you go from here?We need to make sure there is broad support for the initiatives. The Joint Meetings Industry Council was established in 1978 as a vehicle for creating a forum for the exchange of information and perspectives among international associations engaged in aspects of the meetings industry. In search of valuethE JoInt MEEtIngS IndUStry CoUnCIl'S london ConfErEnCE EarlIEr thIS yEar attEMptEd to InJECt nEW IMpEtUS In CoMMUnICatIng thE IndUStry'S valUE propoSItIon he Joint Meetings Industry Council (JMIC) convened an industry-wide conference in London designed to address value questions through the eyes of both meetings 'users' and those charged with communicating the value proposition. JMIC President Leigh Harry speaks about the results of the meeting:What did you hope to get out of the conference?We ended up with three overall outcomes of importance: first a good sense of what kinds of measurements are being used and how effective they are; secondly, some targeted recommendations for how we can move to improve things and, thirdly, expert advice as to how we can best develop and utilise value measures for better communications. This was only possible because of the wide variety of participation we secured. There were four categories of attendees; first, representatives of international industry associations; secondly, representatives of major client groups who actually organise events; third, a range of academics and professionals engaged in the measurement process and, finally, some media and governmental advisors who represent the interface with some of our most important audiences. What information was presented?A wide range, from perspectives on current government priorities and how these relate to the industry, through specific techniques and outcomes in value measurement and how organisers see the importance of the meetings they organise. A common theme was the need to broaden our value definition to incorporate not just the direct spending associated with visiting delegates, but also the benefits in terms of knowledge transfer, economic and professional development, innovation and investment that make up the real reasons people organise meetings and other kinds of business events in the first place.What else emerged?There was a general feeling that there is a growing numbness to big numbers, but many of the 'stories' associated with successful events - the ways they contribute to knowledge, innovation and human development - were immediately understandable and engaging to many of our key audiences. The focus shifted toward how such benefits can be organised to demonstrate consistent patterns rather than how they can be converted into financial equivalents.What were the recommendations?To determine the variety existing in the various models being used and encourage some form of overall standards or definitions that would result in greater consistency. At the same time, it was suggested that the techniques associated with economic impact measurement needed to be more directly applicable to local requirements.leigh harryEconomic impact measurement needs to be directly applicable to local requirementsleigh harryT To carry out inventory/comparative analysis of existing valuation models and develop a means for achieving greater consistency among these; To encourage the development of local applications for economic impact models in order to generate better data for use in individual communities; To create a protocol for assembling value-added 'output' values with emphasis on the use of case studies and examples to illustrate major areas of benefit To identify key audiences along with their priority information requirements and develop a communications 'tool kit' to assist in this process To encourage event owners to assume a more active role in measuring and communicating value.Resolutions: