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20 . . February 2012February INTERNATIONAL CONFEX Following the 2011 event, the team has been in constant contact with the International Confex Steering Group, refl ecting on their feedback along the way, and as a result we're now on the pulse of what the industry wants, and are delighted to share this with you.Ensuring that all International Confex visitors are given the opportunity to get the most out of this event and achieve signifi cant return on investment, we have implemented a new tiered approach to hosted buying using Confex Connect, our new online networking portal. With the aim of maximising the time buyers and exhibitors spend with each other and bringing a number of meaningful, pre­scheduled meetings to the event, we've invited buyers to connect with more than 750 suppliers by uploading their requirements in advance of the event and selecting exhibitors they wish to meet.We have also lined up a comprehensive conference programme for the 2012 event. The Association Day programme supported by ICCA will see keynote sessions from Lucian Tarnowski, named Europe's youngest Young Global Leader (YGL) by the World Economic Forum and former UK Cabinet Minister Lord Tom King. For the fi rst time, International Confex will see the launch of the Virtual and Hybrid Event Conference which will look at the development of virtual and hybrid events for the events industry.In addition we have an enhanced PA Day programme, with beauty specialist Jo Malone as keynote and delivered in association with Castalia Coaching and Training; a newly created Awards programme developed specifi cally for awards organisers; a dedicated Student Day led by Eventia Vice­Chair, Simon Hughes, for fi nal year event management students, and the Local Authority Confex ready to Excel? UBM Confex Portfolio Director, Jonny Sullens lifts the curtain on what we can expect to see as International Confex prepares to take to the Excel London stage, 6­8 Marchers Whatever your event, a large international conference or an off-site board meeting, Liverpool has the range of flexibleworld class venues to suit your every need. From the multi-award winning ACCLiverpool to the classic conferenceresort of Southport, the City Region's diverse and inspiring offer is sure to satisfy even the most demanding clients.With two international airports on the doorstep and only a 2 hour train journey from central London, travelling to thisUNESCO World Heritage City is stress free too. And remember, Liverpool Convention Bureau is on hand to help withyour arrangements from venue finding to accommodation booking. With our incomparable cultural heritage, fabuloushotels and legendary nightlife, you can be sure your delegates will have a memorable conference experience.For events that get talked about for all the right reasons visit: www.LiverpoolConventionBureau.comFor conference organiser22891 Convention Bureau ads:Conf News Lipool Convention Bureau 19/9/11 09:56 Page 1

2012February 2012 . . 21 LiverpoolConventionBureau.comers who want the world22891 Convention Bureau ads:Conf News Lipool Convention Bureau 19/9/11 09:56 Page 2organiserINTERNATIONAL CONFEX We have implemented a new tiered approach to hosted buying using Confex Connet, our new online networking portalConference designed for local authority personnel responsible for planning events.Other highlights include:. Minister for Tourism John Penrose, MP, attending the opening day as part of the Britain for Events campaign. Motivational presentations from the likes of author and humanitarian Terry Waite; Parag Khana, named as one of Esquire magazine's '75 Most Infl uential People of the 21st Century'; Polar explorer Tom Avery and Formula 1 industry expert Mark Gallagher. The hosting of 30 MPI Benelux meeting planners, including a bespoke education and networking session . The launch of International Outdoor Event Expo (IOEX) co-located with International Confex All in all we've got a plethora of activities taking place throughout the three days of the show, providing a world of inspiration and ultimately demonstrating the very best of the events industry.