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TECHNOLOGYFebruary 2012 . www.conference-news.co.uk . 35 The challenge. WSP is a global engineering consultancy that practices in multiple disciplines within its sector.. WSP is represented in 35 countries with 200 offi ces. After previous annual conferences in a single location WSP wanted to deliver a comparable event that was innovative in its approach in being able to provide 'real' engagement among its delegates while saving money and supporting its green credentials through reducing travel and accommodation to virtually zero.. The experience for attendees needed to appreciate WSP in all its magnitude and raise awareness and understanding of its group strategy. It needed to provide a unique opportunity to initiate and strengthen global cooperation within the company.The brief. Design, launch and manage an internal International Virtual Conference for WSP to provide an experiential forum for members to assess and 'live' a virtual solution.. Design an event that showcases a variety of appropriate and relevant virtual platforms to successfully deliver "purpose driven, strong content" and engender real engagement.. Integrate customised event host analytics modules to ensure 100 per cent measurability, insight and ROI.. Integrate social media and networking tools to enable the development of a WSP community.. Create a distinctive, visually engaging and easy to use solution.. Design an event where 250+ participants from seven countries can simultaneously participate.. Ensure there is content afterburn and visitor engagement for up to six months after the event.The solutionVirtual ivent designed and delivered:. Customised visitor registration interface with timezone recognition and individual seminar RSVP system.. Replicated the WSP London HQ as a high fi delity 3D lobby so that all visitors would instantly recognise where they were when they accessed the event.. Interactive event reception with virtual lifts to the live auditoriums, networking lounge and resource centre.. Dual live presentation auditoriums and an archive auditorium for all delivered content made available on demand.. Multi-functional networking lounge with interactive live chat, message boards, blogs and polls.. Dynamic resource centre where visitors could upload, review and download event content while participating in the conference.. Interactive and dynamic timetable allowing visitors to teleport to relevant parts of the event by clicking on the various time slots. Customised event analytics including visitor participation statistics, seminar attendance, venue attendance and traffi c fl ow in the event.. Animated venue changeover sequence.. Interactive announcement bar keeping guests up to date with live news also allowing guest to click into 'of the moment' events as they occurred giving a totally live feel and experience to conference goers.The event, the aftermath. The event had over 260 participants from 14 different WSP offi ces in seven countries. The USA, Finland, Ireland, USA, Australia, India, Dubai and the UK all participated.. 42 live presentations were delivered representing 34 hours of content in total given by 43 different presenters in a 42 hour period.. All live content was made available in the ondemand auditorium within 60 seconds of it fi nishing.. Virtual Ivent provided 24-hour support over the event micromanaging every aspect of the show including running each presentation individually from its offi ces in the UK.. WSP saved over 50 per cent of its usual costs for running this event by delivering it virtually.. A signifi cant contribution to reducing the WSP carbon footprint was also achieved. Case Study: WSPVirtual ivent designed, launched and managed an international virtual conference for WSP