page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110

COMMENT72 . . February 2012 In the corporate events industry, there's a feeling of optimism for 2012 despite the continuing diffi cult economic climate that engulfs us. One of the reasons for this is the summer occasion on everyone's lips, the 2012 Olympic Games.Far from regions outside of London cowering in the shadows of the capital, second-tier cities should be seizing the opportunity and pushing their own facilities to the corporate and agent sectors. A recent Center Parc's survey revealed that 85 per cent of corporate clients will move their summer plans out of London this year. Many are now looking for alternative venues due to lack of availability and accommodation and accessibility concerns caused by the 2012 Games.The research suggests that 15 per cent of those planning meetings, conferences and events in the capital will postpone any activity until later in the year, with 58 per cent quoting an increase in costs as their reason for hosting outside of London and 17 per cent citing transport issues. Why should they postpone their plans? With cost and availability a continuing cause for concern in London, it seems to make perfect sense for organisers to look beyond the Watford Gap.Without referring too much to the Harry Enfi eld 'Scouse' stereotype, our motto here at ACC Liverpool is to 'keep calm and carry on meeting.' While the industry may be in a state of panic about where to hold a corporate event at short notice, other venues throughout the UK can still come to the rescue. Whereas London venues may be booked up for the foreseeable future, you can bet that many venues in second-tier cities can offer availability at short notice.And let's not forget the importance of cost in this recession with everyone wanting more for their money and who can blame them? Venues which may be considered more intimate are probably more willing to talk cost and tailor prices to a client's requirements.If location is an issue, look no further than transport networks between the capital and the rest of the UK. Delegates can be in Liverpool in two hours by train, without the hassle of laborious tube journeys to get to the venue and to nearby leisure facilities. Location is also a massive factor with the industry realising that venues outside of the capital offer their own attractions, for example our waterfront location appeals to organisers looking for the wow factor. We also have two hotels on site boasting 442 bedrooms while the venue is a minutes' walk away from city centre restaurants.So before the corporate events industry starts to panic about organising that looming date, keep calm and think outside of the box. This is where regional cities such as Liverpool will be at the fore. In fact, all regional cities should be proud of their internationally recognised brands, and in many cases award-winning, conference facilities. This year is about much more than just London.Keep calm and carry on meeting ACC Liverpool's Director of Sales Kerrin MacPhie looks at how second-tier cities can seize the opportunities from the 2012 OlympicsIt seems to make perfect sense for organisers to look beyond the Watford GapKerrin MacPhie

The only free, offi cial conference venue-fi nding service for Oxford and Oxfordshire01608 731802Confex Stand B260www.meetoxfordshire.comOne of the most central and iconic meeting and events venues in LondonCall our sales team on 020 7412 5522 or email . C onference Centre refurbishment just completed . Auditorium for up to 255 delegates. T he King's Library Gallery with spectacular views for up to 200 for post-conference receptions and dinners. T he Terrace Restaurant and Terrace including outdoor bar for up to 280 for post-conference barbeques and networking'S NOT JUST A LIBRARYIT'S THE BRITISH LIBRARYF291 BL Events Ad AW.indd 110/6/11 11:34:19